Waxing UnLyrical

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3 Things Puppies and Kittens Taught Me About Becoming Influential

Waxing UnLyrical

Those two years might as well have been five (or seven), given the extraordinary progress we made in raising the organization’s visibility and profile during some of the most turbulent times in animal welfare (to cite just two: the 2007 pet food recall and Michael Vick case ). I learned so much while I was at the A.

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Digital Crisis Communications: When to Shut Up

Waxing UnLyrical

I’ve been through my share of crises (hello, 2007 pet food recall, 2007 Michael Vick case, and many more), and it’s crazy how things have changed. Confronting crises in the digital age.

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Why a Social Credit Score is an Empty and Dangerous Notion

Waxing UnLyrical

Back in 2007, my co-founder, David, and I kicked around ideas fairly similar to what Klout does today. She’s after all “a 63″ and the Klout resident expert on all things bacon and Kim Kardashian. Instead, this tweet made me reflect on what could have become of the business I co-founded, Traackr (an influencer discovery platform).

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Robocall: Reverse the Favor

Waxing UnLyrical

In 2007 he founded the non partisan non-profit organization, Citizens for Civil Discourse and the National Political Do Not Contact Registry ( www.StopPoliticalCalls.org ). I think I might… Image: Mike Licht, NotionsCapital.com via Flickr, CC 2.0.

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How a Lack of Focus Killed a Top Brand: The Fall of Princeton Review

Waxing UnLyrical

Since late 2007, its stock has dropped from a bit under $9 to – gulp - ten cents ! Excellent marketing and intense research and development helped them build their brand up over time and put them on an impressive test prep pedestal. In 2010, it lost $50.4

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The 5 Commandments of How to Raise $1Million on Kickstarter

Waxing UnLyrical

Let’s go back in time five years to 2007. Guest post by Christopher Wallace. You’ve got a great idea to build a watch with built-in Bluetooth, allowing you to control and access your phone or tablet from your wrist. Unfortunately, you’re a relatively broke hobby designer working a 9 to 5 IT job. How do you proceed?

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6 Things The Army Taught Me About PR

Waxing UnLyrical

In the Spring of 2007, I returned to my full time job after an 18-month deployment that included a year in Iraq and realized that the world of public relations had changed. Guest post by Frank Strong. While I was an early adopter of social sites like LinkedIn, most PR pros weren’t generally using social media for PR purposes.

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