Techipedia: Tamar Weinberg

MAY 18, 2010

In every industry, there are existing conversations going on. A social media strategy will allow you to get in on these conversations so that you can offer solutions, push buttons, and get people talking. It introduces your brand Is your company new? Or has it been around awhile but hasn’t been using social media?

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Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

Then the comments come in, and a conversation takes place. The admin (Professor Macdonald) / moderator (students teaching the class on a given day) create categories of conversation, which are analogous to deciding on forum names/topics and sticky threads. (In © 2006-2010 Tamar Weinberg. All rights reserved.

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Social Media Class Forums Microblogging 189

Techipedia: Tamar Weinberg

AUGUST 27, 2008

As such, it has been selected as the generic social network of choice. Niche network: Sphinn : In the red corner we have Sphinn – a social news network dedicated purely to online marketing news and discussion. Subsequently, Sphinn is perhaps the most relevant niche social network on the web.

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Social Media StumbleUpon SEO ROI 100

Techipedia: Tamar Weinberg

JULY 21, 2009

Companies are still challenged with whether they *should* get involved in the conversation. If you have many customers, it is a cost you should be willing to invest in for what I believe is to be a positive ROI. © 2006-2010 Tamar Weinberg. I don’t they had much of a choice though. All rights reserved.

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Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Here’s 2006. But more than that, Mike’s post explains that social media is really about using social channels appropriately to communicate and converse — and as an extension of that, you might just end up being able to sell something. Are We Too Worried with Finding the ROI of Social Media?

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Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MARCH 17, 2010

A Community Manager who does use social platforms needs to be able to track its effectiveness in… um… getting people through the door. I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics.

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Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JULY 8, 2008

The scope of marketing needs to be broadened in view of the new dynamics that have employees, customers and prospects engaged in conversations – horizontally, peer to peer, in some cases even in co-opetition situations. Some communities are very open to marketers being there and contributing to the conversation.

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Social Media Marketing Consultant Communities 163