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Diva Marketing Talks Blogger Relations With Susan Getgood and Liz Gumbinner

Diva Marketing Blog

Blogger Relations, as other social media strategies, have grown in complexity. But is it a credible marketing strategy? Her professional marketing blog, where she writes about blogger outreach, internet branding and social media marketing strategies, is Marketing Roadmaps.

Blogger 40
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Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps

Buzz Marketing for Technology

Accordingly, this paper reviews an integrative framework for digital literacy recently suggested by Eshet-Alkalai ( 2004 ; 2005 ) as a starting point for the much-needed theorization. Two basic strategies – the conservative and the skeptical – are considered for this purpose.

Skills 207
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Understanding Which Social Platforms to Choose When [infographic]

Mindjumpers

Right channel, right message coupled with the right timing is the core of any social media strategy. With Twitter, Facebook, now Google+ and more, it is easy to confuse one with another and forget about the specific social strategy. In 2004, users were sharing 1% of content (on Facebook).

Platform 262