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| | MINDJUMPERS
AUGUST 1, 2011 Understanding Which Social Platforms to Choose When [infographic]
In 2004, users were sharing 1% of content (on Facebook). AOL and Nielsen Online content sharing report 2011. In their April 2011 report, “Content is the Fuel of the Social Web, AOL and Nielsen Online gathered data from over 10,000 social media messages to analyze how people share content online. Actually, it is wise to say that they are interdependent. Infographic.
| | THE RELATIONSHIP ECONOMY
JUNE 28, 2010 Do Agencies Give Sound Advice?
Internet households, 75% visited a social networking site in May 2010, according to Nielsen. Since 2004 Mr. Deragon has been actively studying, sharing and learning how business as unusual is changing business methods, models and relationships. A new client asked me to attend a meeting with their marketing agency who was advising them on media buys. My Turn to Ask Questions.
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| | BUZZ MARKETING FOR TECHNOLOGY
JUNE 27, 2008 Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps
Accordingly, this paper reviews an integrative framework for digital literacy recently suggested by Eshet-Alkalai ( 2004 ; 2005 ) as a starting point for the much-needed theorization. 1997 ; Lanham, 1995; Pool, 1997 ), which is presented as a special kind of mindset that enables users to perform intuitively in digital environments, and to easily and effectively access the wide range of knowledge embedded in these environments ( Gilster, 1997 ; Tapscott, 1998 ; Eshet-Alkalai, 2004 ; 2005 ). Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps. Abstract.
| | PAMORAMA
MARCH 3, 2010 35 Great Social Media Infographics
Facebook was founded 2004, not 1997. ( [link] ), Twitter launched 2006, not 2000. ( [link] ). Denise West Here is a new infographic released by The Nielsen Co. Denise West Here is a new infographic released by The Nielsen Co. As you probably know, infographics are visual representations of information, data, or knowledge. to convey concepts. The Social Engagement Spectrum 2.
| | SOCIALNOMICS
JANUARY 5, 2012 Why the Social Funnel? New eBook from Awareness
In 2004 I launched my first corporate blog. At the time I was running sales and marketing for a small software company and was focused on demand generation through ‘traditional channels’ like email, banner ads, direct mail, etc. I still remember the reaction I got from the team when I told them we would be launching a new blog. ’ Fast-forward to 2006. Mike Lewis.
| | THE RELATIONSHIP ECONOMY
JUNE 24, 2010 Publix, Where Are You?
Since 2004 Mr. Deragon has been actively studying, sharing and learning how business as unusual is changing business methods, models and relationships. Series Navigation «Nielsen & McKinsey: Another Social Shift? Everyone shops at grocery stores. We need food to sustain life. Ever wonder whether all things social will change the grocery shopping experience? Does it matter?
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WWW.MASTERNEWMEDIA.ORG Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation
| FRIDAY, SEPTEMBER 24, 2010
Photo credit: Creativaimage Back in 2004
, I wrote an article entitled: The Birth of The Newsmaster. Anderson - Nielsen
Journalism Lab Part 2 - Aggregation Is Not Curation - The Human Factor Aggregation is not curation Filtering is not curation Aggregation is Automated, Curation is Manual Automated Aggregation without Curation, is mostly. Photo credit: Creativaimage Back in 2004
, I wrote an article entitled: The Birth of The Newsmaster. As I see it: " Aggregation is automated, curation is manual. Automated aggregation is not the solution. A bell should ring in your head. MORE >>
GEOFF LIVINGSTON Everyone Has Written a Book!
| MONDAY, APRIL 18, 2011
, 950,000 titles out of the 1.2 million tracked by Nielsen
Bookscan sold fewer than 99 copies. Go to enough social media conferences (like two maximum), and you will inevitably have a conversation about the cliche, “Everyone’s written a book. This meme references the seemingly endless proliferation of social media books published. Consider this author a two-timer in that sense. But in reality, the meme isn’t true. It’s really hard to write a book. It can endanger your personal relationships and your physical well being. It is the easy part. MORE >>
WEB METRICS GURU TRENDRR.TV Initial Review and Thoughts
| SATURDAY, AUGUST 27, 2011
According to a VentureBeat post written about TRENDRR last year : Mark Ghuneim founded Wiredset after leaving Sony Records, where he was a top digital marketing executive, in 2004
. But that’s OK, since network programmers can now add those numbers to the Nielsen
numbers they already get, to get a better idea of the popularity of these shows and what people are saying in context to the programming that is actually on. In this stormy weekend, as Hurricane Irene heads up the eastern seaboard, I’m sitting in an internet cafe, at 100% humidity , with TRENDRR.TV before me. MORE >>
FRESHNETWORKS The lies behind online ratings and reviews
| FRIDAY, MARCH 27, 2009
key part of their growth stems from the escalating importance of Word-of-Mouth (WOM): Trust in a “person like me” tripled to 68% in 2008 v’s 2004
(Edelman, 2008). 78% say consumer recommendations are the most credible form of advertising (Nielsen
, 2007), What retailers have come to realise is that their customers trust each other more than they trust the brand. Ratings and reviews lie. Simple, subtle lies, but lies all the same. And I suspect most people will never know. Professional” reviews. The first time I realized what a con ratings could be was when I visited Dubai. MORE >>
WWW.MASTERNEWMEDIA.ORG Online Content Curation: The Key To Building Visibility, Authority And Value
| FRIDAY, SEPTEMBER 24, 2010
While the philosophy behind content curation (a concept I started to explore back in 2004
with the newsmastering and " newsradars " ideas) is getting more defined as we discuss it more, there are still a lot of unmet needs for content curators to effectively put to use the potential for creating unique value that content curation provides. million unique visitors per Nielsen
NetRatings. According to the same Nielsen
NetRatings above, The Drudge Report had a readership of 3.5 Curated in real-time. But not only. The answer is that there is still no answer to this question. MORE >>
- Guide To Online Content Syndication WWW.MASTERNEWMEDIA.ORG | THURSDAY, SEPTEMBER 23, 2010
- Nielsen & McKinsey: Another Social Shift? THE RELATIONSHIP ECONOMY | MONDAY, JUNE 21, 2010
- Pete Blackshaw Of Nielsen Online Gives Predictions For 2009 MARKETING VOICES | WEDNESDAY, DECEMBER 17, 2008
- Diva Marketing Talks Blogger Relations With Susan Getgood and Liz Gumbinner DIVA MARKETING BLOG | TUESDAY, MAY 19, 2009
- Ratings and Reviews - a great way to kick start community FRESHNETWORKS | WEDNESDAY, MARCH 25, 2009
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