Photo credit: Creativaimage Back in 2004 , I wrote an article entitled: The Birth of The Newsmaster. Anderson - Nielsen Journalism Lab Part 2 - Aggregation Is Not Curation - The Human Factor Aggregation is not curation Filtering is not curation Aggregation is Automated, Curation is Manual Automated Aggregation without Curation, is mostly. Photo credit: Creativaimage Back in 2004 , I wrote an article entitled: The Birth of The Newsmaster. As I see it: " Aggregation is automated, curation is manual. Automated aggregation is not the solution. A bell should ring in your head. MORE >>

In 2004, 950,000 titles out of the 1.2 million tracked by Nielsen Bookscan sold fewer than 99 copies. Go to enough social media conferences (like two maximum), and you will inevitably have a conversation about the cliche, “Everyone’s written a book.&# This meme references the seemingly endless proliferation of social media books published. Consider this author a two-timer in that sense. But in reality, the meme isn’t true. It’s really hard to write a book. It can endanger your personal relationships and your physical well being. It is the easy part. MORE >>

According to a VentureBeat post written about TRENDRR last year : Mark Ghuneim founded Wiredset after leaving Sony Records, where he was a top digital marketing executive, in 2004. But that’s OK, since network programmers can now add those numbers to the Nielsen numbers they already get, to get a better idea of the popularity of these shows and what people are saying in context to the programming that is actually on. In this stormy weekend, as Hurricane Irene heads up the eastern seaboard, I’m sitting in an internet cafe, at 100% humidity , with TRENDRR.TV before me.  MORE >>

key part of their growth stems from the escalating importance of Word-of-Mouth (WOM): Trust in a “person like me” tripled to 68% in 2008 v’s 2004 (Edelman, 2008). 78% say consumer recommendations are the most credible form of advertising (Nielsen, 2007), What retailers have come to realise is that their customers trust each other more than they trust the brand. Ratings and reviews lie. Simple, subtle lies, but lies all the same. And I suspect most people will never know. Professional” reviews. The first time I realized what a con ratings could be was when I visited Dubai. MORE >>

While the philosophy behind content curation (a concept I started to explore back in 2004 with the newsmastering and " newsradars " ideas) is getting more defined as we discuss it more, there are still a lot of unmet needs for content curators to effectively put to use the potential for creating unique value that content curation provides. million unique visitors per Nielsen NetRatings. According to the same Nielsen NetRatings above, The Drudge Report had a readership of 3.5 Curated in real-time. But not only. The answer is that there is still no answer to this question. MORE >>