article thumbnail

Diva Marketing Talks Blogger Relations With Susan Getgood and Liz Gumbinner

Diva Marketing Blog

Since 2004, her firm GetGood Strategic Marketing has been advising organizations of all shapes and sizes on integrated social media outreach and internet marketing strategies that help businesses craft a positive internet presence, meet their customers online, build their brands, and drive revenue.

Blogger 40
article thumbnail

Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps

Buzz Marketing for Technology

Accordingly, this paper reviews an integrative framework for digital literacy recently suggested by Eshet-Alkalai ( 2004 ; 2005 ) as a starting point for the much-needed theorization. Two basic strategies – the conservative and the skeptical – are considered for this purpose.

Skills 207
article thumbnail

Understanding Which Social Platforms to Choose When [infographic]

Mindjumpers

In 2004, users were sharing 1% of content (on Facebook). AOL and Nielsen Online content sharing report 2011. In their April 2011 report, “Content is the Fuel of the Social Web,&# AOL and Nielsen Online gathered data from over 10,000 social media messages to analyze how people share content online.

Platform 262