Confessions of a CKO: What I Should Have Done
Buzz Marketing for Technology
JULY 21, 2008
< £ Salon Bloggers & > May 31, 2004. -->. When we fail (to win a proposal, to complete a project on time or on budget, to keep an important customer or employee etc.), Key decisions are made and key contracts won more often on a few well-spoken words than on a finely-crafted written report or proposal.
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