In early 2004 Technorati counted about a million blogs on the Internet and Facebook was just getting off the ground. friend who runs an auto dealership tells me that customers today typically know more about the cars they want to buy than his own salespeople do. Our range of options for buying and selling products and services will expand by orders of magnitude thanks to global connectivity. This is the time of year when a lot of people make predictions. ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. MORE >>

If you can afford it, buy professional listening tools, like Radian6 or others in that category. Buy an easy-to-remember, easy-to-spell, content-appropriate domain name if you can. December 2004. November 2004. October 2004. September 2004. August 2004. July 2004. June 2004. May 2004. April 2004. March 2004. chrisbrogan.com. Covering social media business strategy and personal power. About. Speaking. Rockstars. Subscribe. Newsletters. 100 Personal Branding Tactics Using Social Media. June 16, 2008. Listening. MORE >>

Because we’re beyond customer-centric already, and you’ll have to know and understand what makes people act, buy, share and communicate. An interesting approach, that combines the traditional way of calculating the CLV and Return On Marketing Investment as a financial parameter, is that of the ‘customer equity’, as explained in an article in the Januari 2004 edition of the Journal of Marketing by Roland T. No marketing activity is an island. No customer-centric business process should be isolated. Smart campaigns and branding are crucial for every business. Integrated. Why now? MORE >>

With the launch of Facebook in February 2004, users got comfortable with the network and MySpace was a secondary destination. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post by Babu M. Varghese. The launch of Geocities by Yahoo marked for some the beginning of a new revolution in the online media called social networking. Thinking about it in a different way, humans also have a life cycle beginning at birth and ending at death. Growth Stage. Maturity. Decline. MORE >>

A new client asked me to attend a meeting with their marketing agency who was advising them on media buys. The marketing agency advised the client that they needed to create and buy radio and television advertising and recommended a budget of roughly $30,000 a month for 12 months. Your proposal suggests that traditional media buys in the form of an advertisement is the primary method you think is best for the client.  Since 2004 Mr. Deragon has been actively studying, sharing and learning how business as unusual is changing business methods, models and relationships. MORE >>