Simulations, Customer Journeys, and the Link Between What Could Happen and What Did Happen
Net-Savvy Executive
MAY 28, 2013
When people ask me what I do, I usually say something about exploring the edges of the market for intelligence and analytics capabilities, starting with social media data. When I saw that Icosystem had spun up a company, Concentric , to offer ABM tools for marketers, I knew I needed to learn about it. What about hard data?
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