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What is Good Engagement Rate?

Oktopost

Want to hear more from renowned B2B marketing leaders? Matt even shares what his magic formula is to turn social activity into dollars for the business, and hint: it’s not by looking at engagement rate. Why looking at social media engagement rate is actually a disservice to proving your value as a social media manager.

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The When, Where, How and Why of B2B Social Selling

Oktopost

Using social media to network has been a concept around since Reid Hoffman founded LinkedIn in 2002. But the art of using social media as a salesperson to build an empire has recently found its way into B2B sales organizations to help discover the right prospects, build trusted relationships and ultimately drive revenue.

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5 Secrets to Better Brand Engagement on LinkedIn

agora pulse

When it comes to B2B and B2C companies, brand engagement on LinkedIn is the holy grail. In this article, I’m going to share 5 secrets to better brand engagement on LinkedIn so that you can get in front of the people who need to know about you. Over half of all social traffic to B2B sites comes from LinkedIn.

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

I got hooked on the Star Tribune Twolves message board in 2002 and haven’t looked back. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? All rights reserved.

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Cracking the Code: How to Leverage LinkedIn’s Algorithm Updates for Success

Oktopost

Since its inception in 2002, LinkedIn has grown into a formidable platform that has revolutionized the way professionals connect and businesses operate in the digital age. After over 20 years of existence, it has evolved far beyond a simple job-hunting site into a dynamic hub for B2B networking, marketing, and lead generation.

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Social Pros 20 – Katie Morse, Billboard

Convince & Convert

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). Social Media Stat of the Week: 47% of B2B Companies Do Not Track Brand Mentions on Social Media. They surveyed over 1,000 B2B and B2C companies worldwide. Listen Now.

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Cracking the Code: How to Leverage LinkedIn’s Algorithm Updates for Success

Oktopost

Since its inception in 2002, LinkedIn has grown into a formidable platform that has revolutionized the way professionals connect and businesses operate in the digital age. After over 20 years of existence, it has evolved far beyond a simple job-hunting site into a dynamic hub for B2B networking, marketing, and lead generation.

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