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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Content aggregation ?).

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Top LinkedIn Demographics That Matter to Social Media Marketers

Hootsuite

It doesn’t matter if you’re looking to share great content for your brand, looking for talent, or reaching a new audience—it’s a powerful platform. LinkedIn launched in 2002 to help business professionals network and connect. They’re also a prime market due to their high-purchasing power and early-career status. 75,000+: 45%.

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. If Your Story is Inconsistent, At Least Leverage Your Content Ouch. But, it’s widely disparate content usage across social outposts that’s the real mystery. Your Web site.

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The When, Where, How and Why of B2B Social Selling

Oktopost

Using social media to network has been a concept around since Reid Hoffman founded LinkedIn in 2002. But the art of using social media as a salesperson to build an empire has recently found its way into B2B sales organizations to help discover the right prospects, build trusted relationships and ultimately drive revenue.

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5 Secrets to Better Brand Engagement on LinkedIn

agora pulse

When it comes to B2B and B2C companies, brand engagement on LinkedIn is the holy grail. Here are some numbers to keep in mind: 94% of B2B marketers use LinkedIn as a content distribution channel, compared to Twitter at 89%, Facebook and YouTube at 77%, and Google+ at 61%. Add Video to Your Content Mix.

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Cracking the Code: How to Leverage LinkedIn’s Algorithm Updates for Success

Oktopost

Since its inception in 2002, LinkedIn has grown into a formidable platform that has revolutionized the way professionals connect and businesses operate in the digital age. After over 20 years of existence, it has evolved far beyond a simple job-hunting site into a dynamic hub for B2B networking, marketing, and lead generation.

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Social Pros 20 – Katie Morse, Billboard

Convince & Convert

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). This week, sitting in for my pal Eric Boggs is my other pal, Jill Carlson , the marketing manager for our friends at Argyle Social. This episode features Katie Morse of Billboard.

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