Sat.Jan 17, 2015 - Fri.Jan 23, 2015

Remove marketing-social-media
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Influencer Marketing – Part 1

Saying It Social

Influencer Marketing is an emerging method of advertising that is proving itself an effective and, for some brands, integral component of digital marketing strategy. Here is some background on why influencer marketing is now considered a highly effective form of advertising.

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Influencer Marketing – Part 2

Saying It Social

This week, I would like to explore some influencer marketing mediums and platforms. If you have the room and budget to experiment with your marketing communications strategy, why not give your brand some authenticity and exposure to loyal audiences through influencer marketing?

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Weekly Roundup: Overcoming Obstacles with Measurement

Waxing UnLyrical

Why PR and Marketing Must Work Together to Measure Success. Why: Historically, PR and marketing have had a hard time doing this. Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance. What Social Media Analytics Can’t Tell You About Your Customers.

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LinkedIn Tricks for Social Media Professionals

Convince & Convert

on the Social Pros Podcast. Focus on the WIIFTR (What’s In It For The Reader) when posting content on LinkedIn (as anywhere in social media). Market your company page to more than your own LinkedIn audience, through groups, employees, and influential connections on LinkedIn. Especially in the B2B market.”.

LinkedIn 123
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Going Programmatic to Get Your Content Seen

Convince & Convert

Is Red Bull a media company or a beverage company? If Red Bull wanted to, the company could probably sell ads against its own content marketing. If sales fell and its content marketing was no longer effective, Red Bull would presumably turn to another form of marketing and continue to sell drinks.

Content 116
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12 Social Media Tools for Scheduling and Publishing Updates Compared

Kikolani

In the never ending search for tools to make social media management simpler, I decided to research several tools that help you update multiple social media networks in one place. Social Media Tools Compared. Sprout Social. Social Media Tools Comparison Chart. Pricing is USD.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.