Twist Image

APRIL 24, 2014

We would like to think that marketers didn''t take advantage of this opportunity, but they did. 609 million daily mobile users. 59% of ad revenue came from mobile devices. They are winning in the mobile ad space. Mobile ads made up 53% of ad revenue. content marketing. mobile advertising. paid media.

Facebook 94

Facebook Mobile Instagram Brands 94

Convince & Convert

APRIL 13, 2014

More Podcast Emphasis It started with no expectations, but the weekly Social Pros podcast has become one of my favorite ongoing projects, and has also proven to be one of our most important content marketing and sponsor assets. Mobile Consistency The previous site wasn’t bad when viewed on a smartphone, but it wasn’t great.

Widget 159

Widget Consultant WordPress Sites 159

Twist Image

APRIL 30, 2014

In a Marketing Charts article, Agencies: Clients Still Have Significant Digital Weaknesses , what do you think was the number one ranked gap for digital marketers? Again, Galloway believes that the real digital winners of today and tomorrow need to be born of mobile and mostly visual. Desperately flat. User experience.

Apple 81

Apple Mobile Instagram Training 81

Convince & Convert

APRIL 19, 2014

But you don’t have to go Full Monty to be able to use data to improve your marketing. Omni-Channel Experience With Account Linking Best represented by the Interscope Records case study, this full-blown data mining allows for true 1:1 engagement opportunities across multiple websites, mobile apps, email programs, etc.

Data 159

Data Vimeo Badge Hubspot 159

Convince & Convert

APRIL 17, 2014

Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked me what I thought was really going on. But, they have a right to screw us and marketers should have seen it coming. Robert: Exactly right.

Facebook 167

Facebook Instagram Publishing Communities 167

Twist Image

APRIL 4, 2014

Make no mistake about it, advertising is a juggernaut in the world of marketing, but it''s not everything. That''s the main gripe I have when people look at advertising agencies with digital capabilities, and try to compare them to a digital marketing agency. How does a digital marketing agency fit into this? Billion in 2014.

Advertising 92

Advertising Marketing Comparison Banking 92

Twist Image

APRIL 20, 2014

I have no idea why anyone who is a professional digital marketer is not following and ensuring that all of his work (especially) his books are on the desk of everyone in our profession. Most recently, he published, Digital Metrics Field Guide - The Definitive Reference For Brands Using The Web, Social Media, Mobile Media or Email.

Metrics 74

Metrics Advertising Consultant Research 74

Twist Image

APRIL 4, 2014

You could see groups of people huddled over mobile devices and the bar had changed the television channel over to CNN (or whatever the equivalent is in France). National tragedy unfolding and trending topic attracts marketing." affiliate marketing. automated marketing. mobile device. Still, the party raged on.

Brands 67

Brands Affiliate marketing Hashtag Instagram 67

Convince & Convert

APRIL 9, 2014

We can see this with Google Now for mobile, but desktop is still able to know whether we are about to propose to a loved one, whether we are looking to holiday overseas, or apply for an MBA. Hangouts are a marketers dream – directly reaching and communicating with your audience, engaging, connecting.

Google 167

Google Adwords Marketing YouTube 167

Twist Image

APRIL 24, 2014

Not the best question that a marketing professional should be asking, but bear with me on this. Advertising Age published the article, P&G Squeezes Marketing Harder As Currency Woes Mount. We expect marketing spending to come in below prior-year levels due to productivity movements in marketing and advertising costs.

Cost 78

Cost Advertising Analytics Price 78

ProBlogger

APRIL 3, 2014

I learned what marketing worked and didn’t work with my audience, I learned about writing sales copy, I learned a bit about the price point my readers would buy at, etc. Know your ‘Angle’ With all my launches I like to pick the ‘angle’ I’ll take in my marketing nice and early. Pick a date.

Products 47

Products eBook Discount Travel 47

Justin Levy

APRIL 28, 2014

Better marketers and better individuals. In this Marketing Fit interview, Chris covers everything from his top productivity tip to what he’s learned self-publishing two books to what tactic he wants to banish from marketers’ toolboxes. What lessons did you learn from Marketing White Belt to Marketing Red Belt ?

Marketing 199

Marketing Publishing iPhone Badge 199

Justin Levy

APRIL 28, 2014

Better marketers and better individuals. In this Marketing Fit interview, Chris covers everything from his top productivity tip to what he’s learned self-publishing two books to what tactic he wants to banish from marketers’ toolboxes. What lessons did you learn from Marketing White Belt to Marketing Red Belt ?

Marketing 100

Marketing Publishing iPhone Badge 100

Justin Levy

APRIL 28, 2014

Better marketers and better individuals. In this Marketing Fit interview, Chris covers everything from his top productivity tip to what he’s learned self-publishing two books to what tactic he wants to banish from marketers’ toolboxes. What lessons did you learn from Marketing White Belt to Marketing Red Belt ?

Marketing 100

Marketing Publishing Badge iPhone 100

Webbiquity SMM

APRIL 8, 2014

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” What can SMB marketers learn from the biggest brands on Facebook? Many (most?)

Facebook 223

Facebook Marketing B2B Advertising 223