Tue.Dec 05, 2023

Remove social-media-marketing
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We wanted to explore consumer misconceptions of social media professionals: Instead, it sparked a dialogue about the need for greater diversity

Sprout Social

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). The only difference is experience level (most people working in social aren’t entry-level or freelancers).

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Top 10 reputation management software and how to select the best tool for your business

Sprout Social

With millions of people signing up daily across social media platforms, keeping track of conversations about your brand online is becoming an uphill battle. Reputation management encompasses online review management and social listening, where businesses can monitor and respond to reviews that influence how people perceive their brand.

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The Complete Guide to Content Repurposing: How to Get the Most Out of Every Piece of Content You Create

Buffer Social

Cross-posting is when you share a piece of content as-is on another social media platform. Repurposing content is keeping the crux of a piece’s idea and adapting it for other social media channels. Are you new to content creation (for social media or in general)? The commonality?

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.