Social Media Strategies Summit

MARCH 20, 2025

Nothing stays the same for long in the world of social media. Content formats, strategies, and even entire platforms come and go remember when Clubhouse was the next big thing ? And if you dont keep up to date, youll fall behind fast. Fortunately, weve made your lives a little easier by rounding up eight key social media marketing trends to look out for in 2025 and beyond, from the increasing adoption of AI to the growth of authenticity in brand storytelling.

Trends 130

Trends Social Media Case Study Marketing 130

Jon Loomer

MARCH 20, 2025

The problems we’re seeing today with Meta ads optimization for top-of-funnel actions aren’t new. They’re hilariously old… A Tale from 2012 I first wrote a blog post in 2012 (note a typo!) called “How New Facebook Ads Could Be Letting in Spam” with eerily similar themes. Back then, I spotted a problem that was associated with what was Facebooks new “optimized ads.” When optimizing for page likes, which is what we did then, I was getting a ton of low

Patterns 126

Patterns Issues Facebook Engagement 126

Buffer Social

MARCH 20, 2025

It might not be the most obvious social media platform choice when it comes to building your brand as a creator or business. But, when used right, Pinterest could become the most effective platform in your social media toolbox. A bold statement, but I stand by it. That's because Pinterest has what many other social media sites don't — the ability to include links in every single post.

How To 59

How To Trends Examples Hashtag 59

Oktopost

MARCH 20, 2025

The hidden complexity of B2B social media management For B2C brands, social media is a direct line to customers. Engagement, clicks, and conversions happen quicklysometimes instantly. However, the game is entirely different for the B2B social media manager. Buyers make complex, high-stakes decisions that take weeks, months, or even years to finalize.

Social Media Management 62

Social Media Management B2B Social Media ROI 62

Advertiser: Paycor

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

Metrics

Social Media Today

MARCH 20, 2025

X is taking a stand against suppression orders in India.

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144

WebInKnow

MARCH 20, 2025

Facebooks artificial intelligence algorithm isnt just an innocent piece of codeits a carefully tuned, profit-driven machine that thrives on polarization and division.

Facebook 70

Facebook Review 70

Convince & Convert

MARCH 20, 2025

My theory is that marketing leaders dont need more content. They need better filters. Each day new marketing reports, frameworks, and case studies flood your feed and inbox. Theres always another podcast episode, a LinkedIn think piece, and a must-read report. But, you don’t have time to consume it all. And yet, working in marketing requires knowing what matters and why.

Strategy 80

Strategy Marketing Curation Newsletter 80

Social Media Today

MARCH 20, 2025

TikTok's massive reach will help to raise awareness of missing children.

131

131

Social Media Today

MARCH 20, 2025

A raft of new features coming to your Threads app.

Video 91

Video Features 91

Social Media Today

MARCH 20, 2025

Now, all of your Reddit chats and messages will be listed on one tab.

Reddit 85

Reddit List 85

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Social Media

Social Media Today

MARCH 20, 2025

Facebook and IG users in Europe will now be able to try out Meta's AI chatbot.

Facebook 91

Facebook 91

Social Media Today

MARCH 20, 2025

Australia's News Media Bargaining Code could become a target of Trump's trade reform agenda.

Google 88

Google News 88