Jon Loomer
DECEMBER 4, 2023
Brand Lift tests are now self-serve… They previously required the help of a rep, but now you can create these tests (along with Conversion Lift Tests) from Experiments. Brand Lift allows you to use surveys to calculate the effect your ads had on brand awareness and recall. You can run your survey test on a specific campaign, campaign group, or across your entire ad account.
Ignite Social Media
DECEMBER 4, 2023
Deciding which social media platforms to be on can be overwhelming for brands today. With new channels launching and others declining in popularity, how do you know where to focus your efforts? Watch as SVPs Lisa Braziel and Misi McClelland talk about key factors in choosing social platforms with Senior Community Manager, John Wylie. If you’d rather read along, we’ve also summarized the key takeaways on choosing channels for your brand in the article below.
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Social Media Today
DECEMBER 4, 2023
Evolving EU privacy laws continue to prompt challenges based on specifics.
Oktopost
DECEMBER 4, 2023
LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams. With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods. As LinkedIn is the largest professional networking program, with 80% of its users participating in their organization’s decision-making process , it’s unsurprising that sales teams are utilizin
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A beginner's guide to social media automation tools and getting automation right.
Social Media Today
DECEMBER 4, 2023
A smart collaboration, which will deepen TikTok's connection to the music industry.
Buffer Social
DECEMBER 4, 2023
If you fail to plan, you plan to fail. As a super Type-A person, that’s a favorite expression of mine. And — having spent many years managing various social media platforms in marketing and media — I’ve learned the hard way that this is one area where you absolutely cannot wing it. Especially if you’re managing multiple channels.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Forbes Social Media
DECEMBER 4, 2023
Imagine if you could click your fingers and go viral. Try these 7 ChatGPT prompts to unlock ideas that scale and get actionable tips to take your brand to the next level.
Social Media Today
DECEMBER 4, 2023
Custom chatbots could be a key step in aligning with evolving discovery behaviors.
Forbes Social Media
DECEMBER 4, 2023
The announcement for the trailer for the still-in-development Grand Theft Auto 6 from Rockstar Games actually received more than 165 million likes on X
Social Media Today
DECEMBER 4, 2023
AI, VR, and other advanced applications will require a lot of computing power, which is a key consideration for the next stage of development.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Social Media Today
DECEMBER 4, 2023
Some pointers to help improve your sales performance in the holiday push.
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