Adam Sherk

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10 Things That Expose Good Sites to Google Panda

Adam Sherk

Here are 10 things that cause good sites to get caught up in Google Panda: Templates with limited text – many content sites have certain non-article templates that by design have relatively little editorial text. And nearly every site has some degree of technical, design and editorial issues that are potential risk factors.

Sites 278
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An Early Look at Facebook Open Graph Protocol Integration on News.

Adam Sherk

They have also added the Like button to their post template: At least to-date a prominent Share button is still present too. And interestingly when you click through on that story the Like button does not appear on the page: Since this is a blog post it is likely that Time just hasn’t rolled out integration across all editorial templates yet.

News 149
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Search Trend Optimization for Evergreen Content

Adam Sherk

Here’s another example: this past weekend both Google Trends and Social Mention were showing multiple trending phrases around “pumpkin carving patterns&# and “jack-o-lantern templates&# : It doesn’t take trend tools to realize that pumpkin carving searches rise sharply around Halloween.

Trends 114
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SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

This includes any links to the sponsor on the template (logos, package treatments, etc.) Make sure that links within sponsored content have the “nofollow” attribute or are coded so that they are inaccessible to crawlers. and any sponsor links within the actual editorial text.

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

Regardless, streamlined templates is where things are heading so it is important to experiment and learn how to make the most of it. For publishers there is promise, however it’s too soon to say if the pros will outweigh cons such as giving up some control and/or technical complications. App Indexing and App Store Optimization.

SEO 100
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8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

It comes down to effective selection, placement and formatting of social buttons on all key templates, and customizing those elements for different types of content. This seems like a very basic thing but I audit websites for a living and I see publishers making mistakes with their social sharing buttons all the time.

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25 Random Observations about #MozCon Speakers

Adam Sherk

Do yourself a favor and find all her templates and tutorials. Nathalie Nahai – Web psychology, specifically as it relates to gender and culture differences, is something I don’t know much about, so this was an interesting one. Annie Cushing – Annie is awesome, and a serious analytics and Excel wiz.

SEO 148