Buzz Marketing for Technology
MARCH 9, 2010
They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. As far as the rest of the percentages in the survey I can say I go much heavier on things like webinars and flash demos (which I am counting under corporate website spend).
Buzz Marketing for Technology
MAY 26, 2010
In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!”
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Buzz Marketing for Technology
JUNE 27, 2008
White Papers. Sponsored White Papers, Webcasts, and Downloads. e-Learning Benchmark Survey: The Future of Learning SkillSoft. Sponsored White Papers, Webcasts, and Downloads. White Paper: Why you should choose IBM BladeCenter S over HP c3000 IBM. White Papers and Webcasts.
Buzz Marketing for Technology
FEBRUARY 23, 2009
Sure you can get someone in your organization to write a white paper for you that you can send to trade pubs, email out to existing clients, post to your website and buy keywords to point at it that drive you leads. Moreover, it changes the dynamic of the conversation from one of WHO are you to HOW can you help me with my problem.
Buzz Marketing for Technology
JUNE 28, 2008
The study culminates a great deal of analysis including a survey of more than 1000 e-mail managers (mostly IT managers and executives, and records and document management specialists). A recent CIO survey found that only 18% of organizations have deployed blogs, and only 13% have deployed wikis. Intranet (Finding ROI) White Paper.
Buzz Marketing for Technology
JUNE 27, 2008
White Papers. Our surveys over the last six years show little change in the time that business users search online: roughly 9.5 Covering the latest in Content, Document and Knowledge Management. KMWorld Magazine. Subscribe to KMWorld. KMWorld & Intranets Conference/Exposition. KMWorld NewsLinks. Buyers Guide. Web Events.
Buzz Marketing for Technology
JUNE 27, 2008
In Using Narrative to Evaluate Knowledge Programs/Activities , Dale recounts a conversation he had with author Kirby Wright: after speaking quite succinctly about the futility of using traditional measures and biased surveys to measure KM impact in complex environments, he suggested using Sensemaker. So far, so good! Register to Comment.
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