Convince & Convert

MAY 6, 2014

I would introduce myself as a financial advisor (which I am), throw a few perfunctory pleasantries into the conversation, and likely get to the inevitable, “I don’t need a financial advisor right now, because a) I already have one, b) <insert random change of subject>, or c) I’m saving my money to buy a house. Unlike the 2.0

Real Estate 156

Real Estate How To Eventful Exercises 156

Myrland Marketing

APRIL 18, 2017

With no restrictions, you need to invent every possible scenario that you can imagine happening as a part of your business. List all of these scenarios on actual or virtual boards where they can be seen by all on the team. Score each of the scenarios by: Potential damage. Who owns the communication process for each scenario?

Airlines 69

Airlines Training Process Eventful 69

Myrland Marketing

APRIL 18, 2017

With no restrictions, you need to invent every possible scenario that you can imagine happening as a part of your business. List all of these scenarios on actual or virtual boards where they can be seen by all on the team. Score each of the scenarios by: Potential damage. Who owns the communication process for each scenario?

Airlines 40

Airlines Training Process Eventful 40

Hootsuite

MARCH 27, 2020

That is, strategy and tactics for “challenging times”—earthquakes, hurricanes, wildfires, massacres, pandemics, economic collapse. So, when the world’s in a tailspin, what role does social media play in a crisis communications plan? An internal communication plan for employees (see #4). Know who’s on your “tiger” team.

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Social Media How To Policies Team 145

Twist Image

MARCH 15, 2013

Marketing agencies of the future will need to focus on many of the strategies that the lean movement engenders. Most marketing is still driven by quarterly planning or seasonal initiatives (aka marketers know best). That partnership was somewhat lost in the past and agencies became more like vendors than trusted advisors.

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Marketing Press Release Tumblr Loyalty 100

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Web Development and Website Strategy. SEO: Strategy. How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy.

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Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

FEBRUARY 10, 2010

But the problem with email and social media is that too many people are positioning it as an either/or scenario. Thanks to my friend (and startup mentoring legend) Francine Hardaway for turning me on to Flowtown – she’s an advisor to the company. I’m excited to see what these guys add next. Just a thought.

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Social Media Marketing Social CRM Consultant 128