Akamai Marketing

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A Thousand Little Cuts of Social Media – A Kaizen Approach

Akamai Marketing

THEN, I’m going to tell you why its relevant to social media. The Kaizen method evolved from management training created by the US government to ramp up American manufacturing for WW2 involvement. How does Kaizen relate to social media? have when beginning a social media program.

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The Cost of a Tribe

Akamai Marketing

Tweet “Just Do A Social Media Advocacy Campaign” In social media and in other areas, we’ve been seeing a big surge in “advocacy” and “crowdsourcing.” Gamers and social media sites have figured out a lot about our motivations over the years. social media'

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Social Media During Emergencies

Akamai Marketing

Some thoughts about social media during emergencies and disasters. The feeling of helplessness is overwhelming; social media kept me connected and as importantly let people know I was safe. I was shocked to see that there was no training built into the class about using social media during a diaster.

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The Social Media Train – is it too late to catch it?

Akamai Marketing

I’ve recently had some conversations with people who are feeling that because they didn’t get integrate social media right away, that they’ve already been left behind. These business are more nimble , and may better be able to take advantage of the “main street” nature of social media.

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Which comes first social media or social media culture?

Akamai Marketing

For me, one of the more fascinating aspects of social media is the impact it has had on our culture. Depending on how you look at it, social media has either revolutionized communication, or made it easier to do what we did 100 years ago. One would think that the culture of social would be embraced by employees.

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Your Social Media Marketing Plan – Is The Goal Trust or Action?

Akamai Marketing

Tweet Bet your starting to think about next year’s social media marketing plan. And as importantly, where will social media marketing fall into the mix? We know that humor is a powerful tool, especially in social media. Ads on social networks have a lower trust score than they do action score.

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The REAL Lesson in the NRA Twitter Post

Akamai Marketing

The Real Social Media Lesson Behind the NRA Twitter Post After the Aurora Shooting. But for those of us in social media, the lesson here is a little more nuanced. The lesson learned here for social media professionals isn’t that you should read the news (though you should ). Happy Friday!

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