Waxing UnLyrical

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Flash Mobs Go Social in India

Waxing UnLyrical

What the iPhone is to smart phones, flash mobs are to marketing. As organizations all over the globe try to use smart moves to attract and retain customers, the recent and ongoing turbulence in the global economy has only intensified this need.

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The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters. It’s important to understand the two major outside forces fueling this profound shift: 1.

Nielsen 140
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Will India See a Rise in Digital PR?

Waxing UnLyrical

Now, checking news feeds on smart phones, scrolling through one’s Twitter handle, and checking updates on blogs, Facebook, LinkedIn, Google+ and other online networks have become part of the urban lifestyle. 2,260 crore (~ $364.5M) and is expected to touch Rs.2,938 2,938 crore (~$473.8M) by the end of 2014.

comScore 199
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Living The Heretically Productive Life [Redux]

Waxing UnLyrical

Here’s what I said: Put away the smart phone except for when you really, really need it. Image: woodring’s Flickrstream , Creative Commons. A fine idea, I thought. After all, is life worth living if you’re not a little heretical now and again?

Products 191
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How I Set Up My WordPress Blog In 2 Hours

Waxing UnLyrical

By the way, I did that for WUL this past weekend too, so you should find it much easier to read on your smart phone.). I set up Platinum SEO (instead of All in One SEO, I like Platinum better) and even WPTouch so that it can be viewed on a mobile device. (By

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From Couch To 5K: Why Lindsay Allen Runs

Waxing UnLyrical

This is a smart phone app that takes you through thrice-weekly running and walking (and eventually just running) workouts for nine weeks. I wrote about how I got started running in my blog post entitled “On a Mission.” Lindsay talks more about the race. Key to my development as a runner was the Couch to 5K App.

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Judging A Blog Post By Its Cover

Waxing UnLyrical

Conducting interviews via Flip video cams or a smart phones audio memo device can be strong sources of social content. Really like your reminder of photos to anchor the post visually. On that note, diversifying media can add appeal too, like adding mini video or audio casts. Hope that doesnt sound preachy!

Class 215