Dave Fleet

JUNE 15, 2010

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. One area in particular which is fast-evolving is social media monitoring (my ex-colleague Michael O’Connor Clarke quipped last week that there’s probably a micro-industry dedicated to watching it).

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

JUNE 4, 2014

In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. We need to not only promote, but also protect brands in social media – which means reassessing the advertising-only approach.

Loyalty 344

Loyalty Social Media ROI Advertising 344

Dave Fleet

JUNE 4, 2014

In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. We need to not only promote, but also protect brands in social media – which means reassessing the advertising-only approach.

Loyalty 257

Loyalty Social Media ROI Advertising 257

Dave Fleet

NOVEMBER 21, 2011

We’re past the point where a “get me one of those” approach to the latest social shiny object is a viable approach. As business use of social media continues to slowly mature, measurement is becoming more and more important to justify the investment in social activities. Focus on outcomes over outputs.

Social Media 413

Social Media ROI Report Sentiment 413

Dave Fleet

OCTOBER 5, 2011

The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. ROI is ROI, not Return on Imaginary Numbers.

Influencer 321

Influencer ROI Metrics Klout 321

Dave Fleet

AUGUST 22, 2011

Despite all of the books out there about social media, most of them are pretty generic or focus on end-user 101s. The bottom line: I’ve already recommended this book to several colleagues looking to learn more about social media from a B2B perspective. It acknowledges that social media isn’t the second coming.

Review 369

Review Case Study B2B Marketing 369

Dave Fleet

JANUARY 9, 2012

I’m looking forward to getting stuck into a bunch of books that have been on my “to read” list for a while – books like Humanize , Predictably Irrational , Here Comes Everybody , Empowered , Social Media ROI and the The Hunger Games Trilogy. Image: kwerfeldein on Flickr).

Social CRM 304

Social CRM Flickr ROI Review 304