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From Social to Local to Mobile

Direct Marketing Observations

By your actions of buying smart phones at an alarming rate, by snapping up tablets like they’re going out of style, you have made it known to retailers that these are the new weapons of not only commerce, but online commerce as well. Theese social tools and platforms and these mobile devices have combined to strike fear into retailers far and wide.

Tracking, Personalization And Screams Of Privacy

Twist Image

According to the Business Insider article: "Nomi's team gives retailers a snippet of code that lets wireless routers listen for nearby smart phone signals. The wireless routers can detect unique Media Access Control (MAC) codes from smart phones and then collect non-invasive data about customers in real-time. Instead, Nomi will show retailers how many customers visit each day, the average time spent in the store, and new versus repeat visitors." " Creepy invasion of privacy or awesome use of technology at the physical retail level?

Is your business easy to find for local and mobile searchers.

Saying It Social

promptly pulled out my smart phone, went to Google and typed merely “Italian deli&# – not having to add a geographic modifier because the GPS on my phone was enabled and would automatically pull local business listings based on my current location. Because it was late, I was only interested in the results that returned with a phone number so that I could call and make sure the establishment was still open. eMarketer reports that consumers force retailers to adopt social strategy. First an anecdote, then the facts. billion local queries. link] [.]

Which Social Media Channels Should I Use For My Business?

yMarketingMatters

If your business is image heavy – say, a photography studio, retail shop or an ecommerce site – then Pinterest for business makes sense. Do not sign your business up if you are not going to use your smart phone. People use Foursquare to check into locations they’ve visited by using the app on their mobile phones. Determine which is MOST relevant to your business. 

7 Mobile Marketing Stats That Will Blow Your Mind

Convince & Convert

75% of Americans admit to bringing their phone to the bathroom. This type of behavior will ultimately lead to an increase in the importance of online reputation management, fair pricing and transparency from retail outlets. 4 out of 5 consumers use smartphones to shop. 78% of retailers plan to invest in mobile this year. Mobile marketing is the future. Pay close attention.

Hawaii Social Media Trends 2011 – SMCHI, Jan 18

Bare Feet Studios

Mobile Interactivity and Smart Phone Apps. Have you upgraded your phone recently? Does your company support smart phone usage? IMO it is really hard to think about developing apps if you and your team don’t use smart phones already and spend at least some water cooler time comparing notes and tracking customer interactions via mobile.

Marketing Trends for 2011

Blue Focus Marketing

Apple’s FaceTime becomes widely popular as the way to have a conversation.  In 2011, marketers start to invest in more ways to reach the growing millions of smart phone users.   The proliferation of smart phones will help QR codes make an impact on the print world and may even help to revive the downward trend for physical newspapers. Advice:  ROI?  Advice:  Win/win.

Is the Financial Services Industry Poised for Market Disruption?

SocialFish

Consumers are using their smart phones to review sites, do price comparisons, take pictures of products and send them to people who influence their purchase. iBeacon technology goes one step further and uses Bluetooth low energy signals (LES) to drive this relevance within customer’s proximity to product within the retail environment. Leaving a bank was difficult. After

Klout and Peerindex – social network loyalty cards?

The Way of the Web

You share your data on frequency of visits and what you have purchased with the retailer, and in return they give you some rewards in savings or additional offers. Like a lot of people, I’m registered on both Klout and Peerindex , which both attempt to track my online influence in slightly different ways to give one overall score which can be compared to others in my areas of interest.

Klout 28

Small Business Owners Hopping Mad Over Amazon’s New App

Small Business Mavericks

This has caused small business owners to complain to the Retail Industry Leaders Association about the unfair competition. Amazon has released a free app for iphone and smart phone users so that consumers can then go into any brick and mortar business, find something they are interested in, scan the bar code and see if Amazon has it at a lower cost. Just when you thought you had seen and heard it all, Amazon takes on a brave move to take business away from small business owners. This is the reason that small business owners are so mad.

When a Picture is Truly Worth 1,000 Words

Convince & Convert

With the quality of the cameras on smart phones ever increasing, customers are taking brochure-quality pictures of their food and drink. Retailers – encourage your customers to take product shots and upload them. Guest post by Aaron Strout , head of location-based marketing at global agency WCG. He blogs at Citizen Marketing 2.1. There is a lot of excitement these days about the potential of location-based services among marketers and social media professionals. Some of the top location-based services are Facebook Places , foursquare , Gowalla and SCVNGR.

Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Industry - Automotive - Defense/Aerospace - Energy/Utilities - Financial - Health Care - Retail - Transportation - Travel - Manufacturing. iPhone grabs top smart phone spot. iPhone grabs top smart phone spot. How-to video: Smart steps to efficient power management. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources. Blogs Webcasts Quickstudies Security Managers Journal This Week in Print. Zones White Papers Editorial Calendar. Events. Research E-mail Newsletters. Small Enterprise. mail Newsletters. Blogs. IT Blogwatch.

The 10 Key Mobile Trends for 2011

Mindjumpers

The cross-channel customer is also a multi-device consumer and smart phones play an increasing role in communication, networking, social media usage and entertainment. Or that more people own a smart phone than use Facebook? The consumer smart phone boom will continue to put increasing pressure on 3G networks. More than your phone number may come up.

Help! My Baby is Sick and Someone is Stealing My Money!

ProBlogger

noted, as usual that mobile visitors represented about twenty percent of my overall traffic, split roughly 50/50 between tablets and smart-phones, which is exactly what I would expect from reading the latest tech news headlines.  Smart-phone users aren’t quite so keen to buy stuff, yet.  Except for one visitor, who spent 25 minutes browsing my blog on a Motorola phone.

Mobile Commerce On The Rise… Fast

Dave Fleet

According to the company, 20 per cent of US consumers have purchased something from a retailer using their cell phone. If nothing else, it would seem to indicate that the ever-increasing prevalence of smart phones is having a very noticeable impact. I’m excited to see how this trend continues over the next few months. 20% Said yes. What about you?

Siteminis Launches Mobile Commerce Solution

Bill Hartzer

Have you been looking to turn mobile phone “browsers” into buyers? Now can now turn your mobile website into a brand consistent, fully functional m-commerce destinations without losing control or profits to third parties — regardless of the type of cell phone or carrier your customers use. – Removing reconfiguration of mobile Web sites with each new phone operating system.

The Time for Location-Based Marketing Is Now | Spin Sucks

Spin Sucks

have a few additional ideas: * Rather than making me carry around a loyalty card, why not offer me the same program via my check-in on my phone? * As Danny suggests, offer specials to people who are not just Mayors. Comment by Carla Bobka August 2nd, 2010 at 1:04 pm Of all your suggestions I particularly like the one about leaving your loyalty card at home and using the smart phone instead.