Social and Logical

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What Does Psychology Have To Do With Social Media?

Social and Logical

But I’d like to discuss different topics in Psychology and how research in this area matters for social media. It surprises me that research findings in Psychology have yet to really interface with the realm of social media. But applying academic research does not seem to be common practice. Basic Questions in Psychology.

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What Went Wrong With the Digital Death Campaign

Social and Logical

Most of what happens in the world of marketing and social media can be explained through the findings of research psychology. The word “research&# is not one to be taken as sheer fluff. Experiments in this area involve researchers who repeat trials over and over until a result is statistically reliable (not due to chance).

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Who Knew Paper Towels Could Be This Fun? « Social and Logical

Social and Logical

According to their Facebook page, research shows a connection between academic achievement and school cleanliness. .&# If the 2M views are reached by January 31,2011, Bounty will donate $200,000 worth of paper towels to schools in need of cleaning supplies.

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Using Applied Behavioral Analysis in Social Media

Social and Logical

Research psychology has defined a framework called ABA (applied behavioral analysis). Marketing is focused on getting people to notice brands and behaving in a favorable direction. So, how can this be accomplished? It is simple and effective. The first step is to identify the behavior that you want.

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The Spirit of Engagement

Social and Logical

Research can obscure the obvious. Either find a way to do it yourself, or get someone to do this for you. Sound Advice. If you haven’t noticed, I love to quote Jack Trout. I think a few Troutisms are relevant here. Common sense is your guide. When presented with a simple obvious strategy, many clients are not impressed.