Convince & Convert

SEPTEMBER 21, 2010

How frequently will you need to create reports or check the filters? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider. Thanks again Katie.

Social Media 155

Social Media Radian6 Strategy SM2 155

Webbiquity SMM

SEPTEMBER 12, 2011

Influential voices like Olivier Blanchard and Jacquie McCarnan present formulas and methods for ROI calculation, while Steve Goldman contends that social media ROI can’t be measured in isolation, and Jackie Cohen reports that more than a third of CMOs still have no idea whether or not social media marketing is producing any ROI.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Socialmedia.biz

JULY 14, 2016

Google Analytics — There’s a lot of awesome things that our SMNR landing page and personal domains (used both for the landing page and for the outgoing emails) can teach us, and Google Analytics is one part of our reporting. SDL SM2 — I have always loved SM2 by SDL. Google Search Console.

Influencer 60

Influencer Tools SM2 Marketing 60

Webbiquity SMM

JANUARY 19, 2012

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., Yes, you could do this from Google Analytics (GA) as well (in fact, gShift pulls a fair amount of its reporting data from GA) but gShift presents it all in one spot, attractively graphed out. Unlike pure SEO management tools (e.g., site) is helpful.

Software 140

Software Review SM2 Alterian 140

SocMed Sean

FEBRUARY 3, 2013

95) ShareBar is great tool, but it hasn’t been updated for quite a while and some are reporting issues with it. ShareBar, DiggDigg, AddThis, Etc.) 94) Make it easy for people to share your Web pages and blog posts. Add a social sharing tool to your site. Each of them have their own strengths, each of them have their own weaknesses.

Social Media 279

Social Media Klout YouTube Foursquare 279

Webbiquity SMM

MARCH 23, 2011

Metrics and reporting. What kind of reporting capabilities does the tool provide? Be sure to get clarity on what kind of training is offered upfront, how much personalized assistance is offered as part of the package, how to get questions answered and how robust the internal help system is for ongoing use.

Tools 193

Tools Social Media Sysomos Vocus 193

Convince & Convert

AUGUST 18, 2010

In doing so miss the boat how social media performs to build lasting brand relationships rather than “hits&# for the media recap report. And then there are monitoring tools like Alterian's SM2 that are out of most people's price ranges. 6 RT @JPeters1221 Good stuff.

Questions 160

Questions Social Media Consultant Education 160

Buzz Marketing for Technology

FEBRUARY 9, 2011

I looked at dozens of dashboards, and reams of reports. I found a graphic created by Zach Hofer-Shall from Forrester that was similar in concept so I adapted it for this report. They are squarely in the listening and monitoring space with a new overlay (this year) of some professional services to produce reports.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275