Sherrilynne Starkie

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Online ads: the benefits of retargeting

Sherrilynne Starkie

I was really impressed with the website of that Canadian retail giant, The Bay. Advertisers find retargeting highly effective and excellent value for money with some online retailers seeing shopping cart abandonment reduced by 40 per cent, according to econsultancy.com. This article was originally published on ThornleyFallis.ca.

Retail 296
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Top five: New features tools and services from the ‘Big Three’ (plus Pinterest)

Sherrilynne Starkie

Soon long rants can be composed tweet by tweet and then published in order by clicking “Tweet All”. This is big news for retailers and lifestyle brands wishing to boost instore sales. Twitter is introducing 'tweetstorms'. Nov 26, 2017. For those for whom 280 characters are not enough, Twitter is introducing ‘tweetstorms ’!

Features 230
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Does your brand take bloggers seriously?

Sherrilynne Starkie

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites.

Blogger 389
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Top five: social networks are cleaning up their acts

Sherrilynne Starkie

Small and independent retailers take note. It provides information from publishers' Wikipedia entries, related articles, engagement metrics and more. LinkedIn has published its own biannual transparency report which includes information about how and when governments ask for member data. Apr 06, 2018. Apr 06, 2018.

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Foundations for integrated digital marketing

Sherrilynne Starkie

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. For example, you might publish thought leadership articles on your blog, produce a podcast or go ‘live’ on Facebook.

Marketing 284
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Social media news: Top 5 feat. LinkedIn’s Top Voices

Sherrilynne Starkie

Now just one tap on a Pin in the following tab will take users directly to a website for more information from the creators, driving traffic to influencers, publishers and brands. I’m now following everyone on the social media list. Pinterest has just launched an immersive single Pin format for easy scanning from idea to idea.

News 150