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PR Ethics … “You CAN Handle the Truth”

Waxing UnLyrical

You can’t handle the truth.”. It most often bubbles up when I find myself confronted by a situation that presents an ethical challenge. The Public Relations Society of America makes it crystal-clear that “Honesty” is a key element in its Code of Ethics. Tell the Truth. Should we, or shouldn’t we?”…“What

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Mahalo Mr. Solis | Bare Feet Blog

Bare Feet Studios

Solis by Roxanne Darling on May 27, 2009 Brian Solis, a truly forward thinking PR professional and co-founder of the Social Media Club , took the time and captured a lot of the same thoughts I had, yet was reluctant to post in detail when I discussed Google, the FTC, and paid links. Whose tag line is, “If you get it, share it.&#

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Hawaii Officially Dips Toes in the Waters of Social Media

Bare Feet Studios

Measuring Social Media Campaigns I agree with Derek (a commenter on PBN) on the point that internet-based marketing campaigns can be far more measurable (and accurate and targeted) than traditional print, radio, and tv-based initiatives. Plus, the Star Bulletin did not allow comments on Ms. Such a deal!

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Everything You Need To Know About Social Media Monitoring

Keyhole.co

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. By keeping track of what people are saying about your brand on social media, social media monitoring enables you to protect it.

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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

You want something from someone, so you need to compel them to engage or they’d have no reason to. Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. It shouldn’t be that way, but that’s the way it is.

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Advice for a New Internet Marketer (or How to Spot Internet.

Techipedia: Tamar Weinberg

I was excited at the prospect that there might be some freedom for someone who was forced to clearly break every rule that was in the ethical Internet Marketing handbook. But first, I cautioned, “you must learn the material. Your work environment didn’t allow you to do so.&# What was she doing?

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. And now, here’s what you’ve all been waiting for: the evergreen portion of my Internet Marketing best posts delivered straight to your doorstep on my birthday as you’ve come to expect year after year.

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