Remove platforms outbound-overview
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How to Optimize Your Social Media Strategy for Ultimate Business Growth

The Realtime Report

The most popular social media platforms are Instagram, Facebook, Twitter, TikTok and Pinterest and knowing the right tools and strategies to use can make the difference between targeting the right audience, or simply wasting money on your ads. This increased exposure helps brands generate traffic, leads, and sales.

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The Top 11 Best B2B Marketing Podcasts for 2022

Oktopost

B2B podcasts are a powerful form of outbound marketing. Podcasts’ advantage over the radio is that podcasts are recorded and distributed through multiple online platforms and remain there for current and future listeners. In other words, podcasts have become a potent source of evergreen content. .

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Make the most of your Sprout trial

Sprout Social

This provides you and your team with an overview of how your Profile or Page performed overall this month. With totals received directly from the native social platforms, these reports track any Engagements, Impressions and other metrics that your Profile or Page received, no matter when the post was originally published.

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How to Track Traffic From Instagram

Later

While Instagram Insights has become quite developed over the past few years, you might have noticed there’s no way to track the outbound traffic from your bio link in the app. By using Later’s all-in-one marketing platform you’ll have a better view of your Instagram marketing strategy as a whole.

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Mission critical: How to find the right social media management tools for nonprofits

Sprout Social

As social has evolved, these tools have matured into sophisticated platforms that clarify the donor journey and enable you to lead your organization with a data-driven vision. But not all social media management platforms are created equal. Here are the questions you need to ask before making an investment: 1.

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Pinterest Analytics 101: Tips and Tools to Help You Track Your Success

Hootsuite

Pinterest recently rolled out a platform update , including a few tweaks to metric definitions. Link clicks are now Outbound clicks. Select Overview from the dropdown menu to track the performance of your Pins and boards. Why it matters: Impressions indicate how often people saw your Pins on the platform. On desktop: 1.

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Social media tools for government: What your team needs for success

Sprout Social

Complex platform security and governance requirements. 4 things to look for when evaluating social media tools for government entities Investing in an intuitive social media management platform is an essential step toward building a strong relationship with your constituents. Staff who balance multiple responsibilities beyond social.

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