Atom Thought

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How Restaurants & Pubs Should Use Social Media

Atom Thought

dotConverse (www.dotconverse.com), my social media agency, took up a project recently with Lemp Brewpub & Kitchen (An American brewery with sole licence given at Gurgaon in India). Digital Insight Digital Learning Digital Marketing'

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Social Media -Outsource or Not?

Atom Thought

Social Media Outsource. I have been a firm believer of the fact that one needs to segment audience and engage them with customized content thorugh different social media channels platforms and this requires serious efforts.

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State of Social Media for Ecommerce Players in India

Atom Thought

Out of curiosity I and my team at dotConverse (www.dotconverse.com) did a quick survey of how the eCommerce portals are performing on social platforms. Social Media Marketing' I am reproducing some numbers only for Facebook here.

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State of Social Media for Ecommerce Players in India

Atom Thought

Out of curiosity I and my team at dotConverse (www.dotconverse.com) did a quick survey of how the eCommerce portals are performing on social platforms. I am reproducing some numbers only for Facebook here. Needless to say, most portals have very similar content on Facebook, so much so that if you remove the logos and brand […]

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State of Social Media for Ecommerce Players in India

Atom Thought

Out of curiosity I and my team at dotConverse (www.dotconverse.com) did a quick survey of how the eCommerce portals are performing on social platforms. I am reproducing some numbers only for Facebook here.

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Content Marketing In The Social Age

Atom Thought

Recently there was an article in Forbes magazine about how TV is not going anywhere and that TV Content viewing is increasing after the onslaught of social media. The expert being interviewed said that social media popularity has not dwindled the popularity of TV My view is that we need to understand that each platform.

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Word of Mouth? Viral? Social ? What’s the difference?

Atom Thought

While the discussion hovered around social media and viral/ word of mouth marketing-this led to an interesting thought- is viral different than word of mouth and also if viral marketing is a superset of social media marketing. Communication continuum for social platforms. Is Twitter Tweeting Enough?

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