Remove Patterns Remove Research Remove Sample Remove Sentiment
article thumbnail

How to use AI analytics for targeted business decisions

Sprout Social

It is used to identify patterns and trends in data for informed decision-making. These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. It identifies relationships in data to understand the root cause of an outcome.

Analytics 110
article thumbnail

The New Social Currency, a research from Social Listening to Audiences Analysis

Audiense

The research is about the penetration of crypto as a mainstream conversation topic, beyond the specialized sector, and the analysis has been developed based on the social conversation that has taken place around the issue, using the Pulsar and Audiense platforms together. Who are these people? How do they feel about the topic/brand?

article thumbnail

Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact.

article thumbnail

9 social media marketer predictions for 2022

Sprout Social

Courtney Gagné , Inclusion and Diversity Program Manager and former Senior Social Media Specialist at Progress, echoed this sentiment. Prepping a sample social media org chart will show them what can be done with more resources, getting their wheels turning in the right direction. Take the time to learn about human behavior.

article thumbnail

Social Media Data Collection: Why and How You Should Do It

Hootsuite

Brand sentiment. We’ve got nine sample goals to get you started. sentiment analysis). For example, researchers found they could use text social media data mining to predict morning traffic patterns or gain insights into college students’ mental health. Impressions and video views. Profile visits.

Data 94
article thumbnail

What the Rise of Sponsored Social Means for Your Business

Convince & Convert

Sponsored Social pioneer IZEA commissions an annual study to uncover insights on the knowledge, experience, and overall sentiment of marketers and creators around Sponsored Social, as well as their input on budgets, price perceptions, and FTC compliance. sampling of 1,003 consumers, ages 18-70. 2015 State of Sponsored Social Report.

Sample 60
article thumbnail

Best LinkedIn analytics tools to maximize your marketing

Sprout Social

Pricing: Starts at $99 per month Free trial: Limited to 3 account trackers and a sample of historical data 3. SocialPilot SocialPilot provides you with detailed insights to see which LinkedIn posts are the most visible and engaging. You can access comprehensive audience insights to research trends in reach and growth patterns.

Analytics 104