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3 Steps to Creating Effective Social Media Content

Likeable

The information and tips in this article come from one of Likeable’s Smarter Social modules. Learn more about Smarter Social , our solution for in-house digital teams, here. Maybe your brand has never posted on social media before and you’re ready to take the first step. Know What You’re Up Against. Deliver Value.

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How to Market Your Business on Social Media [New Course]

Rebekah Radice

Social media isn’t as simple as it seems. That’s why I’m so excited to bring you my new course, “The Smart Guide to Marketing Your Business on Social Media.” That’s why I’m so excited to bring you my new course, “The Smart Guide to Marketing Your Business on Social Media.”

Course 136
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How to Use UTM Parameters to Track Social Media Success

Hootsuite

Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. UTM parameters are just short pieces of code that you can add to links — for example, the links you share in your social posts. Paste your link into your social media post and shorten it if you have not already done so.

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How to Market Your Business on Social Media [New Course]

Rebekah Radice

Social media isn’t as simple as it seems. That’s why I’m so excited to bring you my new course, “The Smart Guide to Marketing Your Business on Social Media.” That’s why I’m so excited to bring you my new course, “The Smart Guide to Marketing Your Business on Social Media.”

Course 60
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Streamline Internal Communication with Oktopost Employee Advocacy for Microsoft Teams

Oktopost

As the leading B2B employee advocacy solution, Oktopost has recognized this need and focused on creating products that help reach every employee across departments and locations, empowering them to amplify company messages on social media. Oktopost helps you enhance the visibility of the company content both internally and externally.

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Top Five: New apps, new features in social media

Sherrilynne Starkie

Top Five: New apps, new features in social media. This week's top 5 must-know news from the world of social media including Google Podcast, LinkedIn Kudos, Reddit Ads, Instagram Algorithm and Cisions's Influencer tool. New social media influencer tool from Cision. Sherrilynne Starkie. followers .

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Social-Led Brands Are the Future—Here’s Why

Hootsuite

That’s a good thing—and it’s entirely because of social media. In fact, social has driven a total evolution of what brands actually are and how they should be expressed. Most brands don’t sound or look the same everywhere, because they adapt their core brand story to fit each space they join on social. That’s what wins.

Brands 115