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Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

The information and recommendations provided in this podcast episode are not based on theory, but are based on being an influencer myself and also experience implementing influencer marketing programs for small startups up to Fortune 50 brands. 8 Steps to Develop a Social Business Plan (white paper).

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15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

989 million mobile daily active users on average for March 2016. billion mobile monthly active users as of March 31, 2016. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). Check out these statistics published by Facebook as of March, 2016. episode 4).

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The information processing view of humanity

Buzz Marketing for Technology

« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. SAP White Paper: Service Delivery Innovation. Keynote Speaking/Strategy.

Process 100
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Sales and Marketing Conversion Funnels – The Ultimate Get Started Guide

Pam Moore

Content that works like magic in the middle of the funnel include resources such as worksheets, templates, white papers, tutorial videos, and basically anything that engages and educates them. I speak and train across the globe and work with businesses of all sizes, from startups to franchise organizations to Fortune 10 brands.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it. The White Paper is in his briefcase. Photo Credit: Gorilla Suit. And our tests indicate gorilla suit advertisements convert poorly.

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Visual Content Marketing Insights from 13 Genius Thought Leaders

Writtent Blog

Way back in 1998, Communications Professor Mitchell Stephens predicted the rise of images and video, writing “moving images use our senses more effectively than do black lines of type, stacked on white papers.” Strout literally wrote the book on mobile-optimized marketing, as the co-author of Location-Based Marketing for Dummies.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

That means new media (like Prezi instead of PowerPoint), new formats (like scrolling sites, mobile apps and purpose-built Slideshares) and new styles (attitude-filled rants instead of bland white papers). As content marketers, we all need to keep looking for new ways to tell stories. About the Matthew Gratt: Follow @mattgratt.

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