The Next Billion-Dollar Startup
APRIL 24, 2012
either way, we're now evaluating startups using the "b" word and that changes everything. Who will be the next startup to get that kind of deal going? Companies like Rovio (makers of the highly addictive Angry Birds video game), Foursquare (the location-based mobile social network), Spotify (the socially-driven music streaming service) and even Airbnb (instead of staying at a hotel, you can pay to crash at someone's pad) could be next. Here are four other hot startups that are more than capable of cracking an Instagram-esque sale price: Square. mobile app.
Are Startups The Future Of Media?
JUNE 26, 2012
This past week, iMedia posted a blog item titled, 9 startups that marketers will love. Sure, some of these startups were interesting. Sure, some of these startups will succeed. Sure, some of these startups will fail (in fact, if we look at the statistics, the majority of them will fail). No one can deny that the Internet, social media and mobile technology is causing major disruption to the marketing and media landscape. Perhaps, agencies make the ads and they need to leave the innovation of the channels and platforms up to those startups? startup.
9 Startup Learnings You Should Not Miss!
SEPTEMBER 5, 2012
Harbinder Narula is an online and mobile VAS specialist who has served at various senior levels with companies like Google, Times Group, Buongiorno and Aryty. He was the first business development hire for Google India where he initiated the GOOG short code on mobile and then went on to lead Content Partnerships for Google in. Interviews & Columns
33 Personal Blogs of Startup Marketers We Love
OCTOBER 18, 2016
Personally, I have benefited a lot from reading these blogs, especially blogs published by startup marketers. And today, I’d love to take you on a deep-dive into personal blogs of startup marketers. Here’s the list of my favorite personal blogs of startup marketers, recommendations from fellow marketers on Inbound.org, and great blogs I found from my research.
Startups Use Micro-PR Campaigns to Tip Momentum in Their Favor
NOVEMBER 1, 2012
How many great ideas and concepts from early startups are out there just waiting to be heard? It turns out that even the most brilliant visionaries, startup founders – dreamers of the next big thing – struggle to communicate that vision to investors, client prospects or suppliers. Related posts: How Much is a PR Professional Worth to a Startup? – Adam.
Startup Weekend (India): Social Entrepreneurship in Action
OCTOBER 2, 2012
I’m sure whatever you did was interesting but I… … I attended Startup Weekend in New Delhi. Startup Weekend is a global network of passionate leaders and entrepreneurs on a mission to inspire, educate, and empower individuals, teams and communities. Startup Weekend has been bringing together people from across the country on a common platform to present their ideas.
Online & mobile disaster relief efforts for Japan
MARCH 25, 2011
There was a question on an ASAE listserve last week from a Japanese AMC looking for online/mobile examples of what associations and nonprofits could do to help with Japanese relief efforts following the earthquake a couple of weeks ago. uberShare is a startup technology company that has also set up relief efforts. Association Case Studies From the Trenches MobileI do now!).
Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap
APRIL 28, 2016
In March I spent almost a week with 10k digital marketers at the Adobe Summit event. 2016 was my 2nd year being paid as an Adobe Insider to cover the event. Once again we were honored to take our #GetRealChat on the road and chatted on Twitter with the Adobe team and other industry leaders live from the event in Las Vegas. I love the Adobe events as I get to hang with my kind of people. iTunes.
You Can’t Buy Brand Advocates or Social Media Friends
MAY 5, 2016
It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. The glory days of being able to gain massive organic reach with a simple, on the fly Facebook post are over and done. Results in the social world of today require more planning, integration, and money. At the heart of business today is people. At the heart of social media is people.
Two Critical Points About The Future
JULY 15, 2016
This week, Startup Festival was taking place in Montreal. So, what are you doing about things like data, artificial intelligence, the shift to mobile, streaming services, video and more? mobile. mobile video. startup. startup festival. Recently I heard two quote about the future that really put things into perspective. It's been a fascinating three day experience. One of the main stage presentation was Tim O'Reill y (CEO of O'Reilly Media ). Tim coined the phrase Web 2.0, You can't think about automation without thinking about our future. . brand.
How to create mobile-friendly content with Google’s AMP
JANUARY 17, 2017
How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. A lot has been said about Google’s Accelerated Mobile Pages (AMP) and how it affects business owners, startups and digital marketers.
Monday Roundup: Meeting Google’s Mobile-Friendly Standards
APRIL 20, 2015
If your site isn’t mobile-friendly, your SEO probably won’t be as high… or may even drop. But here are a few more resources on becoming, and staying, mobile-friendly. The Definitive Guide to Mobile SEO. However, his post on AudienceBloom still gives you some solid 101-type information on mobile sites, in case that’s what you need right now. How to Keep your Site Fast for Mobile-Friendly. Get Your Small Business Website on the Mobile-Friendly Bandwagon. How Will Google’s Mobile-Friendly Algorithm Update Affect Your Website?
Making the Next Big Idea Fly
NOVEMBER 21, 2014
You have come up with a new communication device that is going to make the wrist band mobile device obsolete. Anyone with a mobile device will have access to your product, day and night. Business & Marketing startup startups You’ve got it. It’s compact, it’s trendy, and everyone is going to need one as soon as it hits the scene. Get the Patent.
A Lesson From Facebook That Every Brand Should Learn
FEBRUARY 7, 2017
We are actively acquiring startups and scaling our teams with new product launches and developments.". The real answer is, usually: "We're being disrupted by the competition, startups and those outside of our industry. We try to find out information about these brands on our iPhones and we're stuck with terrible mobile experiences. Many may not remember this, but Facebook took their time when it came to shifting to a mobile experience. For years, consumers complained about their mobile experience. mobile. mobile advertising. mobile experience.
The Digital Reality
MARCH 27, 2015
It was first announced that Google was pumping $500 million into this startup that was attempting to develop a new way for users to interact with technology. mobile. startup. Do you really think that Google Glass is a flop? I don''t. Google Glass did - and will do - what it was intended for. From a fashion standpoint, it flopped. Without question. We''re about to find to find.
The Thing About Disruption
NOVEMBER 23, 2016
There's a really fast, simple and easy litmus test to see if this is true: simply go and check out their website on a mobile device. Because they're buying startups? Have we seen instances when buying an emerging startup has stopped an industry from being disrupted? mobile. mobile app. startup. How good is your brand when it comes to disruption? For my money, disruption is the current big bad wolf of business today. It's everywhere. B2B, B2B, small, medium and large enterprises. Look and see how many apps this brands has published. Go for it. Please.
Cool Social Tools: PwrdBy
JUNE 5, 2014
Startups are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms. ————-. We’re all trying to figure out how to go mobile. PwrdBy has developed a mobile application platform built specifically for the nonprofit community. Cool Social Tools Mobile Nimble Nonprofit PwrdBy: Nonprofits. . We all know it’s happening.
The E-commerce Tipping Point
APRIL 3, 2012
A testament the challenges that traditional retailers face is the exponential growth of mobile (in that cluster, let's include smartphones and tablets). Once it is as ubiquitous as e-commerce is today, it's going to make our current world of e-commerce, mobile and social media look like a joke in terms of sales, size and people using it. mobile. startup. Tags: adaptive mobile experience. The business of selling is about to get a whole lot more interesting. When you think about e-commerce, how does it make you feel? So, we're talking real money and big money.
Stop Being A Digital Immigrant
JUNE 12, 2015
Brands tend to look at startups that shoot to billion dollar-plus valuations and wonder how they can be more like that. A responsive website, a mobile experience, a decent email database, a social media presence and ad spend that tips more towards AdWords than towards newspaper advertising doesn't count as digital transformation, and it certainly doesn't count as thinking/being born digital. mobile. startup. This is the fundamental challenge of most brands today. They are not born digital (as Don Tapscott would say). They don't have to transform. and tomorrow. brand.
Would You Sacrifice Your Privacy For A $5 Gift Card?
The Realtime Report
FEBRUARY 19, 2014
Location analytics startup Placed convinced those people to download a mobile app that tracks them wherever they go, 24/7, in exchange for accumulating $5 and $10 gift cards over time, as well as being eligible for drawings of bigger ticket items, like an Apple iPad. Consumers opt in to this tracking via mobile app, and can turn off the ability to share location data.
7 Tactful Ways of Facing The Horrors of Digital Marketing
FEBRUARY 11, 2016
It’s the primary channel for every startup, given its expansive reach and capability to provide quick and detailed results. Horror #6: The Mobile Fiasco. You’ve proposed a mobile app to your higher-ups. You argued that having a mobile app is necessary for a cohesive digital marketing campaign. Guest post by Philip Masterson. Digital marketing is growing rapidly.
Social Media News Ticker: Tumblr Users Can Now Customize Blogs Via Mobile
The Realtime Report
MAY 12, 2014
Check out this week’s summary of all the latest social media news, including changes and new features for Twitter, Tumblr, Foursquare and Snapchat: Tumblr’s app update allows users to customize the way their blog looks on mobile. Twitter. Tumblr. Foursquare. Snapchat. Any social media updates that we missed? Let us know in the comments below.
Why Email Needs A Facelift
NOVEMBER 13, 2012
While many saw mobile email as a liberating force, many relish the day that getting email anywhere and everywhere was invented. There are several companies (some established and some startups) that are trying to solve the problem of email. mobile email. startup. There has got to be something better than email. As each email comes in we move it, push it and poke it in hopes of getting it into the right place, but it doesn't end and - like Tetris - the pieces just continue to fall until the screen fills up and all we can do is claim email bankruptcy. Game over. email.
Is Marketing About To Get Really Creepy Or Really Good?
MARCH 28, 2013
We are building the next generation of location-based mobile apps that, for the first time, engage with users at the scale that personal interaction actually takes place. In December of 2012, Internet Retailer ran the news item, Smartphone owners want more mobile information in stores , that reported: "80% of smartphone owners want more mobile-optimized product information while they're shopping in stores, finds ' The Shopping Experience in a Smartphone World ,' a study conducted by ad agency Moosylvania. location based mobile app. mobile app. startup.
Tracking, Personalization And Screams Of Privacy
FEBRUARY 15, 2013
So, they left Salesforce and launched a new startup called, Nomi. Nomi also made the news this week when they secured over three million dollars in venture capital financing a mere two weeks after their first investor meeting (you can read more about it right here: It Took Only 13 Days For Former Salesforce Execs To Raise $3 Million For Their Startup, Nomi ). This is an important distinction because on the consumer side, they are actively wanting more and more mobile information at the store level. mobile coupon. mobile display ads. mobile information.
Holiday Social: The Gap Gives Away 1 Million Holiday Postcards to Facebook Fans
The Realtime Report
NOVEMBER 20, 2012
The Gap is the first brand to use startup Sincerely’s new “brand-centric service” Postagram Direct, which launched last week. Postagram is a mobile app that allows users to send Instagram, Facebook and mobile camera shots as postcards; Postagram Direct allows brands to add logos, coupons, hashtags or QR codes to the postcards. The cards usually cost $0.99
Technology Removes Technology
SEPTEMBER 22, 2012
Take a look at the Twitter mobile application, then take a look at your mobile experience. or a smart startup will. mobile experience. startup. What do you make of the meteoric rise of the iPhone and iPad ? People will talk about the cool factor, the sleek design, the speed of the computer processor, how many pixels the camera has, the connectivity and more.
The Power of Mobile
Convince & Convert
JULY 5, 2012
Only your mobile phone can do that. With mobile, businesses can now better attribute sales to measure the efficacy of TV, billboards, direct mail and street team efforts. That’s the power of mobile, and we are just getting started. Tim Hayden is the Senior Vice President of Mobile Strategy at Edelman Digital. A startup and marketing veteran, Tim lives in Austin, Texas, where he works with Edelman clients across the globe to leverage the power of the mobile evolution. All of the above you could have made happen with a computer. Creepy, huh?
Innovation And Talent In The Marketing Industry
MARCH 10, 2011
As brands shift more dollars to the Web, Mobile and Touch, there continues to be enormous pressure on the marketing agencies to produce high caliber strategies and campaigns. mobile. When was it the business of a Marketing agency to do anything but service the needs of the brands it serves? Times have changed. Times continue to change. The business model of the advertising or marketing agency of yesteryear continues to morph. In a past life, the agency would protect and covet its most senior resources, only to unleash them on the client work. Talent has become an issue. ad school.
11 B2B Marketing Predictions for 2011
Buzz Marketing for Technology
DECEMBER 8, 2010
Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now. Enjoy! Basically.2% Email this to a friend? Tweet This!
Four Areas that Digital Marketers Need to Continue to Focus On
Direct Marketing Observations
MARCH 19, 2012
Some recent Accenture research reveals that retailers can respond with mobile capabilities designed to create value for both customers and themselves if they understand who is shopping in their stores, how they shop, and how mobile influences their shopping behaviors. Go Get a Tablet - it’s hard to ignore the mobile and tablet markets. Honestly no. billion in 2010.
The Billion Dollar Branding Play
MAY 28, 2013
Similarly, prior to Facebook''s acquisition of the social mobile photo sharing app, Instagram, the world''s largest online social network was grappling with the mobile revolution. Facebook was built for the Web and in 2011, their mobile experience was a tough sell. With photo sharing being one of the largest components of the Facebook user''s experience, the company could not allow a small startup like Instagram to grab that much market share in the mobile space as the consumer''s habits were rapidly evolving. mobile experience. mobile revolution.
MingleBird – The Next Big Thing?
MARCH 1, 2011
Tweet All eyes on future development of success stories for application development lies within a triangle – the touch points of Social – Mobile – Game Design. Make something that is social with a call for human interaction, put in a game design (we love to play games) and make it work on the mobile, where the penetration for smartphones leaves no doubt that the future is in the palm of your hand. MingleBird – a mobile socializing application. It’s a mobile app, only on iPhone right now (personal shout out – speed up the Android version, guys!) and Flavors.me?
2 Google Demo Day award winners
NOVEMBER 18, 2016
BeerOrCoffee lets people who use a mobile app connect at a cafe (or elsewhere) in real time. Target audience: Startups, entrepreneurs, technologists, innovators, businesses, digital marketers, educators, journalists, Web publishers. Two of the startups won the top awards and garnered special praise, and I got to interview one of the startup’s founders. I just did.
The Next Great Marketing Disruption
JANUARY 23, 2014
If that isn''t strange enough, in the following days one of the great technology startup icons, Jack Dorsey ( Twitter and Square - at the same time) was also going to give a keynote session titled, The Receipt - A Communication Channel. " The only solutions to the questions that Dorsey provides were for retailers to add their Twitter handles to these receipts or to take a look at the many exciting ways that Square (his mobile POS system) is leveraging the mobile wallet component of the system to give electronic receipts that ask for feedback and/or provides tips or whatever.
Internet Trends for 2014 Report is a must read
JUNE 2, 2014
Key early themes for me (from the first third of the deck): Decline of desktop: The number of desktop PCs shipped continues to decline, while mobile is accelerating. Meanwhile on the paid side, mobile shows significant room for continued growth while print ads remain “significantly over-indexed” Digital communications continues to shift: Change remains the constant.
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
Local/Mobile Search. As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Of course, then, today is my birthday, but it’s a big one. Today, I turn 30. I started this “best posts idea five years ago and it’s grown huge. 2010 by far was the biggest year yet in the Internet Marketing realm.
Social Media News Ticker: Twitter Nears Deal With Stripe, Spotify Drops Free Listening Time Limit
The Realtime Report
JANUARY 20, 2014
Facebook could launch its Flipboard-like news reader this month – Facebook may launch “Paper,” a news reading service for mobile devices similar to Flipboard, before the end of January (re/code). Facebook. Twitter. Google+. LinkedIn. Spotify. Any social media updates we missed? Let us know in the comments below.
Disruption, Disruption Everywhere
JULY 17, 2015
This was the question that organizers of the International Startup Festival wanted me to answer (in seven minutes!) With over two thousand people registered to attend, it could not be a message about the power of marketing, or how important it will be for these startups to figure out a way to create more meaningful relationships with their consumers. I thought back to when Mirum (which used to be Twist Image) was a startup. When you're a startup, the general posture that you bring to business is that you are the ones doing the disruption. Startups. mobile.
How to Market and Sell to the Modern Buyer
Buzz Marketing for Technology
JULY 17, 2015
This webinar was sponsored by Act-on Software and featured Amber Armstrong ( @ ambarmstrong ) Program Director of Commerce, Social and Mobile Amplification at IBM, Jeff Soriano (@ sorianojeff ) Senior Director of Demand Generation at Offerpop and Rachel Rosin (@ rosin_ rachel ) Marketing Programs Manager at Act-On Software.