Akamai Marketing

JULY 6, 2011

I mean if you have 10,000 followers or fans, but 1/2 of them are bots or people who haven’t use the social network in 45 days, is this really something to toot your horn about? Because I KNOW you still use number of followers as a success metric and because of that, you need to know who they are.

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Klout Twitter Creative Commons Facebook 221

Akamai Marketing

DECEMBER 29, 2011

Distinguish my social media profiles: I’ve been using Facebook and Twitter for years and with the introduction of Google+ (which I am enjoying) I’ll be defining what information you’ll see where. Along those lines, I’ll be making better use of my businesses Facebook page and Google+Page.

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Social Media Vimeo Creative Commons Platform 186

Akamai Marketing

JANUARY 24, 2012

Because ultimately, the social media sphere will only listen to YOUR company stories, if you’re already listening to theirs. Before you take to the social networks with your company stories, be sure your company can back up the story. Who knows, it might even change the way you do business.

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Creative Commons Conversation Hashtag Campaign 178

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let your customers make friends with one another too.

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comScore Review Klout Marketing 156

Akamai Marketing

OCTOBER 3, 2013

Tweet Bet your starting to think about next year’s social media marketing plan. And as importantly, where will social media marketing fall into the mix? Ads on social networks have a lower trust score than they do action score. Will there be more?

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Social Media Marketing Discount Report 130

Akamai Marketing

JUNE 26, 2012

But when it is – they encourage and empower their staff to share it with their own social circles. Compare that with Apple who has no social presence and whose culture of secrecy is well documented. And consider Apple’s failed attempt at social, Ping, social network for music. But it can be done.

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Social Media Case Study Apple Collaboration 163

Akamai Marketing

DECEMBER 31, 2013

There has been so much talk about how social networks have user abandoning accounts or creating multiple accounts and only using a few. Tweet It’s interesting to me that the last post of this year is a rant.

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Social Media Advertising Conversation ROI 121

Akamai Marketing

AUGUST 29, 2011

We use multiple social networking platforms, which have different audiences and expectations. Its true we’re on information overload. If you’re considering your audience, you’re wondering how you can add value. And if your considerting your schedule, your wondering how you can possibly catch everything?

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Curation Paper.li Storify Tools 255

Akamai Marketing

JANUARY 8, 2013

Stay Akamai: Stand Out in Social Media Marketing? Spend anytime on social media or marketing blogs and you’ll to see advice to make remarkable content. Be remarkable and you will stand out in your social media marketing. How about a social media manager about tweeting on the weekends?

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Social Media Marketing Social Networking Communities 198