Social Bookmarking and PR: Making Friends and Influencing People
SEPTEMBER 6, 2012
If you belong, like me, to a generation that considers it normal to actually have met most of your friends in the flesh you may be a little wary of all things techie; especially techie things which involve the word “social.”. That doesn’t mean all things social should be overlooked for any business and, as we all know, if you’ve no web presence these days, you don’t exist.
How to Get Found Where Your Buyers are Looking: Web Presence Optimization
JUNE 11, 2013
To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo). Provides referral visits to your website.
How PR and Social Media Can Work Together
DECEMBER 6, 2010
Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog.
Use Pinterest Web Analytics to Jumpstart Your Social Media Marketing
APRIL 28, 2013
With more than 48 million users, Pinterest is one of the most popular social networks on the Web. As I noted in a previous post , Pinterest users spend more money, shop more frequently, and purchase items more often and in larger quantities than users on any other social network. Women are about five times as likely to use the site as men. Set up a business account.
BrainDump: 101+ Things You MUST Know About Social Media For Business
FEBRUARY 3, 2013
I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. My thoughts on 18 different topics, with some social media humor sprinkled in. A content plan.
Content Marketing: What Content People Share And Why They Do It
MAY 22, 2011
However, in trying to answering it, one can find a lot of value for his business and “target groups” in this social media and multi-channel marketing age where content plays an increasing role and content marketing is a hot topic. We talk about how it should be: how important relevant and share-worthy content, how crucial it is in lead nurturing, how it makes or breaks our email marketing programs and even how it has become a currency. Is content marketing about telling relevant stories or nothing more than a trigger to get stories told? Thus context.
When to Post on Social Media Networks
JULY 19, 2013
As you probably know, I am very active on just about all of the social media networks. Probably more active than 90 percent of my social media and search engine optimization colleagues. In fact, it’s been at least 10 years that I’ve been sharing, commenting, and posting on social media and social bookmarking sites. I have been for years.
Why Social Media Is So Important for Your Business in 2014
FEBRUARY 10, 2014
Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. 89% of marketers stated that increased exposure was the number one benefit of social media marketing.
YouTube Tuesday: The Social Network Trailer
JULY 27, 2010
Digitalia | Indianapolis Social Media Marketing « Social Media News: Top 5 Stories of the Week | Main | 3 Stories That Rocked The Social Media World This Week » July 27, 2010 YouTube Tuesday: The Social Network Trailer The Social Network , aka "The Facebook Movie," hits theaters October 1st. What do you think? Seriously?
Social Networking Sites
Social Media Network Marketing
APRIL 22, 2009
Online networking and online social bookmarking are more popular now than ever. But its hard to know which social network is right for you if you haven't tried all of them. This is why many Internet users find social network reviews valuable. Many folks fight for their choice of online social networking sites vehemently. Some people defend their choice without even knowing the differences Online social networks , like LibraryThing have book reviews and other features created just for people who love to read.
Coleman Campsite: The Original Social Networking Site
JULY 13, 2010
Digitalia | Indianapolis Social Media Marketing « 5 Fun Twitter Quizzes | Main | What the F**k is Social Media NOW? » July 13, 2010 Coleman Campsite: The Original Social Networking Site "We're not saying that Facebook and Myspace got their idea from us, but we're not saying they didn't either." They may be right.
Some Perspectives on Pinterest
Social Media Marketing
FEBRUARY 25, 2012
Simply stated, the site is a visual bookmarking tool. There are a number of sites and platforms that serve as social bookmarking tools: Delicious is probably the best known one; StumbleUpon, Reddit and Digg are variations on the concept of the merging of discovery, serendipity and search, with tagging as the common thread that runs through each. Shame on you. What do you think?
Jake's Take: A Slew of Social Network Ideas
JUNE 24, 2010
Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: What The HELL Is Social Media? Main | Are We Addicted To Social Media? » June 24, 2010 Jakes Take: A Slew of Social Network Ideas Almost everyone is aware of the major social networkingwebsites in existence. MySpace, Facebook, and Twitter together dominate theweb.
Social Networking Meets Game Consoles
NOVEMBER 24, 2009
Digitalia | Indianapolis Social Media Marketing « Courtney Love gets sued over tweets | Main | Cyber Monday Is Here! » November 24, 2009 Social Networking Meets Game Consoles There used to be a time where you could play video games for video games and use the computer for computer related things. Social networking… Welcome to the new and highly integrated gaming world. You can then check out your updates, and those of your friends, on Facebook, Twitter, and other social media favorites through the PS3’s built-in web browser.”
How to Promote Blog Posts: 200+ Ideas from Eight Experts
FEBRUARY 17, 2014
Company blogs have become virtually essential, and very powerful, component of digital marketing. According to recent research , more than half (52%) of consumers say blogs have impacted their purchase decisions; and 57% of marketers say they’ve acquired new customers with their blogs. 120 Marketing Tactics for Blogs [Infographic] by Customer Think. ** 5 STARS.
8 Ways Businesses Should Use Social Media
APRIL 7, 2010
Many businesses hear about the advantages of social media in terms of marketing their products or services, but some forget to look at other major benefits of social media beyond finding leads or making a sale. There are many free ways to monitor what people are saying about your company through social media, including the following: Google Alerts. Social Mention.
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain.
Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework
OCTOBER 29, 2012
It also requires an active presence and network of relationships in social media, coverage in industry press, and carefully targeted online advertising to be where your prospective buyers are looking, when they are looking. How are your competitors approaching the market? Paid Presence (search engine ads, banner ads on trade or publication sites, social network ads).
What the ComScore Digital Year in Review means for small biz marketers
FEBRUARY 9, 2011
If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Most importantly, what the report says to marketers is INTEGRATE. What’s your social currency?
How to Make Social Media Less of a Time Suck
SEPTEMBER 12, 2012
Because of the fast pace of social media, we are constantly bombarded with distractions from one social network or another. You have to participate and engage consistently, Facebook seems to change something on a weekly basis, Google has all of these animal-named announcements, new social networks pop up all the time…it’s exhausting to keep up with everything!
How to Show the World the True Rock Star You Are: 3 Social Media Bragging Techniques
Techipedia: Tamar Weinberg
OCTOBER 4, 2011
” Social media is an ideal platform to carve out a niche and own your territory. ” In a very noisy online world, your goal is to inspire your market to sit up and take notice of you. 2: True Rock Stars Let Social Proof Do the Heavy Lifting. This chain reaction is social proof at its best. Social proof, in action! Selling yourself is hard. Translation?
Top 25 Blogging and Social Media Posts on Kikolani
OCTOBER 12, 2010
Fetching Friday Many great posts over the last year have been from my Fetching Friday series, where I compile the best posts of the week throughout the blogosphere on a variety of topics, including blogging, social media, SEO, personal development, and more. Blog Marketing. Social Media. Learn about the benefits and ways to be more accessible on social media. Series.
How (and Why) to Map Your Company’s Digital Landscape
MARCH 30, 2012
With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. This analysis will help you understand: • Where your prospective buyers are congregating in social media, and what they are talking about. What your competitors are doing in social media.
Super list of 50 social media links - Koka Sexton dot Com
NOVEMBER 14, 2008
Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Super list of 50 social media links Have you ever wanted to know more about how to make a huge impact in social networking? The “Middleman” of Social Media is Your Friend The Next Evolution of Social Media… You can’t handle the truth! ¬ higher ed marketing » Contextless marketing links, Feb.
Every Social Network is Different: Here's What You Need to Know
Techipedia: Tamar Weinberg
JANUARY 25, 2008
If you use Twitter regularly, you’d see that it wins as a social news site that provides instantaneous news — at least of that caliber. Twitter is also a tool to get feedback, to network, to take notes, to market your product, to communicate with customers, to set up meetings, and to find prospects — among other things. How do you get your news? He was 28.
78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
AUGUST 16, 2010
With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. Social Media Marketing Tips, Tactics and Guides. 5 stars.
The Pinterest Debate Between Two Friends
JANUARY 25, 2012
I make no secret of the fact I’m a sceptic when it comes to new social platforms (I’ve been told I have a ‘healthy cynicism’, although I prefer to think I’m pragmatic). As a social bookmarking site it’s far more interesting than the likes of Delicious or Diigo , and its visual nature gives it a point of difference. This post is running concurrently on Future Comms. Not yet.
How to Get More Blog Traffic – Real World Data
AUGUST 23, 2011
The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. But it makes sense: the more often your blog is “seen on other sites, the more people will bookmark it, subscribe to your RSS feed, and type in the URL directly. Social media is important. Every blogger wants more traffic. How to get it?
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Now that social media has advanced from the “should we do it?
5 Reasons You Should Become Part of the SERPd Community
OCTOBER 4, 2010
For those of you that haven’t heard, there is a new SEO, social media voting site called SERPd. In this new community, you can submit your quality content related to SEO, social media, and blogging, as well as discuss and vote on other quality content. It’s currently the only “social voting” site on the web that caters to the SEO, social media, and blogging industry.
9 Criteria for Selecting a Social Media Monitoring Tool
MARCH 23, 2011
Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? News can travel extremely fast through social media. Salesforce.com ), marketing automation tools and web analytics packages.
50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
MAY 13, 2009
Yet remember email is a social network. Collectual these folks own social media budgets: LIST [link] in reply to spicedawg56 1 week ago « Community Platform Pricing for New Clients Scorecard: Should Startups Have Community Managers? Of course, the first thing to do is to first understand how your community uses social technologies, start by using this free social technographics profile generator. 1) Listening: Gleaning market and customer insight and intelligence 10. Collect case studies of social media success. Bookmark them.
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media Affecting BtoB Buying Behavior by The Proactive Report. Why B2B Marketers Should Leverage Flickr by Search Engine Land.
Best Internet Marketing Posts of 2009
Techipedia: Tamar Weinberg
JANUARY 5, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Google , Industry News , Internet , Interviews , Marketing , Search Engine Optimization , Social Media , Viral Marketing , Web Design > Best Internet Marketing Posts of 2009 Best Internet Marketing Posts of 2009 by Tamar Weinberg on January 5, 2010 Share It’s my birthday!
30 Awesome Blogging Guides, Tips and Resources
MAY 14, 2013
Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. And more than half of all social media-driven blog traffic comes from Facebook (28%) and Twitter (26%) combined. Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience.
Eight Factors to Consider When (Re)Launching a Business Blog
NOVEMBER 21, 2011
Three ranking factors that have recently taken on increased importance from Google (and will therefore likely soon become important to other search engines as well) are content quality and authority, social media links and content freshness. What’s more, blogs are a central component of web presence optimization , and the core of a productive social media strategy. Unlike website copy (which tends to be feature/benefit, marketing oriented), a blog can project a distinct and less directly sales-y side of your organization. Location. Author(s). Sassy? Intellectual?
Advice for a New Internet Marketer (or How to Spot Internet.
Techipedia: Tamar Weinberg
MARCH 10, 2010
She told me she worked in Internet Marketing, which I was quite excited to hear given that there was no marketing discipline taught at all in our alma mater. With Internet Marketing, there are many ways to go, from affiliate marketing to SEO to social media to email marketing. All social media etiquette rules were not heeded to. Internet Marketing?
Find Out How to Increase Traffic, Engagement, and Social Shares Today
SEPTEMBER 3, 2013
To teach bloggers and freelance writers how to promote your content so you can get the traffic, engagement, and social shares that you deserve. The rules were simple: to win, you had to write a great blog post and get the most comments, likes, tweets, and social shares. Promote your content for increased traffic, engagement, and social shares. Blog Marketing Featured
How Much of Your Traffic “Should” Come from Search?
JULY 2, 2012
Marketers often seek out benchmarks by which to measure the effectiveness of various marketing programs as well as their performance vs. industry competitors. Several factors impact the share of traffic that any marketer can expect to generate from organic search, including: Having an ongoing SEO program (including a blog). A final factor is social sharing. Website age.
Social Media Complainers – your new BFF's
MARCH 31, 2011
My favorite tidbit of info: 68% of consumers who posted a complaint or negative review on a social networking or ratings/reviews site got a response. The quicker the response, the happier the complainer and the more impressed the social media listeners are. If you have a story about customer service and social media, please feel free to share it. They WANT a resolution.