View from Down Under: Surprising and Delightful
Debbie Weil
JUNE 6, 2011
" That’s what companies need to be aiming for with their social media programs. 5 Truths About Marketing to Baby Boomers With Social Media. Why "surprise and delight?" Otherwise, you can’t break through the clutter and noise enveloping today’s connected customers. Start at 2:15.
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