Harp Interactive

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Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

It is hard for marketers to keep up with all the developments on Facebook, let alone in the social universe. Facebook is being used for everyday tasks like e-mail, instant messaging, reading news, blogs, RSS feeds, search and shopping. Are highly targeted Facebook ads part of your marketing mix?

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build blogs and teach conversational marketing and business relationship building techniques. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Ensure you offer the basics on your site, like an email alternative to an RSS subscription. and Mogulus, or Qik on a cell phone.

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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

In order to make things easy you should fiirst create a place that will aggregate all your monitoring results like an RSS reader. Here are some RSS aggregation services : Google Reader , Bloglines , Fastladder. Monitoring Tools For: Blogs.

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5 Top Resources to Back Up your Social Media Presence!

Harp Interactive

“At the core of all the social networks is an RSS feed. Your Twitter account should have an RSS feed at the bottom of the page, or on the sidebar to the right. Similarly, there are RSS feeds for your blog, your Flickr page, even your Last FM account These RSS feeds are the key to the most basic backups you can do.”.

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Optimizing Facebook for Business: Tabs, Tags & Sharing

Harp Interactive

Here are 2 tweaks you can make based on your “Tab Views” that will immediately improve your Fan Page marketing efforts: Check your Tab with the Highest Views: It’s more than likely this is your Wall, but if it’s not, and let’s say, it’s your Photos tab… you better step it up a notch! Take note of your first & second most visited tabs.

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. RSS & email subscriptions.

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Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

Below is a list of SEO and social media marketing techniques that you can use to ensure that the first page of Google search results for your brand related keywords does not include negative websites. Make your RSS feeds seeded into the most potent feed engines and directories.