Social and Logical

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What Does Psychology Have To Do With Social Media?

Social and Logical

But I’d like to discuss different topics in Psychology and how research in this area matters for social media. It surprises me that research findings in Psychology have yet to really interface with the realm of social media. But applying academic research does not seem to be common practice. Basic Questions in Psychology.

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What Went Wrong With the Digital Death Campaign

Social and Logical

But this type of scenario is all too familiar in the world of marketing. It’s also common for marketers to come up with projections that only amount to wishful thinking. Most of what happens in the world of marketing and social media can be explained through the findings of research psychology. Final Thoughts.

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Who Knew Paper Towels Could Be This Fun? « Social and Logical

Social and Logical

According to their Facebook page, research shows a connection between academic achievement and school cleanliness. .&# If the 2M views are reached by January 31,2011, Bounty will donate $200,000 worth of paper towels to schools in need of cleaning supplies.

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Using Applied Behavioral Analysis in Social Media

Social and Logical

Marketing is focused on getting people to notice brands and behaving in a favorable direction. Research psychology has defined a framework called ABA (applied behavioral analysis). So, how can this be accomplished? It is simple and effective. The first step is to identify the behavior that you want.

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The Spirit of Engagement

Social and Logical

The Business of Online Marketing. Research can obscure the obvious. A flood of data should never be allowed to wash away your common sense and your own feeling for the market. Believe it or not, there are a lot of people out there who seem to believe this. It’s not that they are foolish. Common sense is your guide.