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10 Beginner Social Media Strategies

Buffer Social

What are you working on today for social media management? Have you been trying to figure out your social media marketing plan and not sure where to start? One of our goals at Buffer is to always be iterating and experimenting with what we do on social networks and share different types of content.

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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. Maximize marketing ROI.

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9 Predictions to Fuel Your Social Media Strategy in 2021

Later

For example, if you’re hoping to expand into a Gen Z market , you might want to think about TikTok. From their Instagram content to their email marketing, they’re continuously keeping their audience in the loop on their mission and practices. And that’s one social shift we’re excited to see in 2021!

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How to make sure you’re marketing to Gen Z the right way

Sprout Social

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Figuring out how to make your marketing click with a younger crowd is easier than you think. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. That’s why we put together this guide on marketing to Gen Z.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. How to Use Twitter Analytics: The Complete Guide for Marketers.

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How to Go Viral on TikTok: 9 Pro Tips

Hootsuite

It’s aggressively trend-driven, pushing memes and video formats into the spotlight. The next big thing may take over just a few days later, but every meme has its moment. The difference between a video platform and a social network is interactivity. Understand trends. You don’t have to look far to find a trend to jump on.

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Mastodon: What to Know About The New Social Media Platform

Ignite Social Media

To blatantly steal from their about page , Mastodon is a free, open-source social network. Anyone can run their own Mastodon instance and participate in the social network seamlessly. A decentralized alternative to commercial platforms, it avoids the risks of a single company monopolizing your communication.

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