When is Brand Evangelism a Crime? Exploring the Royal Caribbean.
Techipedia: Tamar Weinberg
MARCH 12, 2009
Any company employing such an incentive program is certainly not participating in anything that is manipulative, questionable, or immoral in nature. Based on what I have read on the Cruise Critic boards, I don’t think the RC’s knew they were part of a viral marketing program until the recent articles in question came out.
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