Sprout Social

NOVEMBER 18, 2020

That lack of communication is a problem for us as marketers—and all of us need to make it our problem. Those that do, like Peloton, can drive incredible brand loyalty and advocacy. Beyonce x Peloton collaboration introduces a social competent by committing Peloton equipment to 10 HBCU's. Hear me out…. ESSENCE [link].

Activities 116

Activities Brands Social Capital Compete 116

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Getting a solid return on investment in social media is tough to measure. 5 Questions Social Media Marketing Analytics Can Answer. Tracking the KPIs of Social Media. Related articles.

Analytics 380

Analytics Social Capital Klout Analysis 380

Convince & Convert

NOVEMBER 1, 2011

You and I have the rare luxury of doing this for a living, but take an average marketing director or average CEO. That is the difference between social capital and influence, because they’re very different. But I do not know that I could find value in social capital relations, finding people who are influential.

Klout 121

Klout Social Capital Influencer Social Graph 121

Jeff Esposito

JULY 21, 2010

Now with this newfound brand loyalty and a promise of greatness, Gilbert has a great opportunity in front of him if he can expand on the PR goodwill. While the results of the surveys wouldn’t be the end all be all, they could gauge interest in certain players in terms or marketability or jersey sales. Write it, and burn it.

Jive 30

Jive Forums Committee Survey 30

Sprout Social

SEPTEMBER 14, 2022

Target’s bright red aisles, Best Buy’s polo-clad staffers, Jimmy John’s freaky-fast sandwiches—all vital parts of a greater brand marketing strategy that rely on customers coming into stores. It’s not a storefront, it’s their social strategy. Audiences experience brands primarily through social media. Visual content.

Strategy 101

Strategy Brands How To Template 101

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Yet, it seems to be a stagnant mode of gathering feedback.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121