Remove Groups Remove Loyalty Remove Marketing Remove Social Capital
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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

Excerpted from the video: I was happy to interview Brian Solis , a futurist, new media raconteur, and principal at Altimeter Group. You have these seminated audience or groups of people that are connecting with you because they find value in those channels. Fast, inexpensive video editing and production. Check em out! ).

Klout 121
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Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Most agreed that it’s pleasing to see those numbers go up, almost no one from the group made any further use of the data. Social Media Analysitcs (Photo credit: cambodia4kidsorg). Related articles.

Analytics 380
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Brand strategy: What it is and how to create a strong framework

Sprout Social

Target’s bright red aisles, Best Buy’s polo-clad staffers, Jimmy John’s freaky-fast sandwiches—all vital parts of a greater brand marketing strategy that rely on customers coming into stores. It’s not a storefront, it’s their social strategy. Audiences experience brands primarily through social media. Visual content.

Strategy 100
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Bravo Dan Gilbert – a PR stunt that worked

Jeff Esposito

Now with this newfound brand loyalty and a promise of greatness, Gilbert has a great opportunity in front of him if he can expand on the PR goodwill. While the results of the surveys wouldn’t be the end all be all, they could gauge interest in certain players in terms or marketability or jersey sales. Write it, and burn it.

Jive 30
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Yet, it seems to be a stagnant mode of gathering feedback. That’s last year.