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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

It makes me wonder if I’m sending my requests to a wall (or for your tech geeks, /dev/null) or if people really work for Apple (outside their marketing and engineering departments). If you’re considering social media marketing for your business, no matter what size your company is, listening and engagement is key.

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This Week in Social Media

Social Media Marketing

Industry News The Washington Post has launched a function called BrandConnect that will let marketers create sponsored content throughout the site , further blurring the lines between paid and earned media. Content marketing is about way more than blog posts, videos, infographics and the like. So how do you stand out and compete?

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The Unfortunate Investment of Social Media (and its Consequences)

Techipedia: Tamar Weinberg

The only new users Digg is attracting at this point are web marketers who want a slice of the traffic it sends. It might be hard going as a marketer, but as a person who genuinely loves Digg content, I don’t see the quality of the submissions on the site going sour for quite some time. Answers Yahoo!

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Facebook Live Will Dominate Video Streaming

The Social Media Hat

Tumblr and YouTube integrated live streaming options, and even Microsoft may be getting into the game now that they've purchased LinkedIn and could marry it with their previous acquisition, Skype. It's like getting the new iPhone or waiting 12 months until the "S" iteration is released. And boy, have we seen alternatives.

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Advice for a New Internet Marketer (or How to Spot Internet.

Techipedia: Tamar Weinberg

She told me she worked in Internet Marketing, which I was quite excited to hear given that there was no marketing discipline taught at all in our alma mater. With Internet Marketing, there are many ways to go, from affiliate marketing to SEO to social media to email marketing. What was she doing?

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Analysis of Five Top Blogs and What You Can Learn from Them

Techipedia: Tamar Weinberg

All of these blogs also make use of affiliate marketing and it works for them since they have a large audience. However, comScore, the leading internet marketing research firm recently did a study on Kontera In-Text ads and found among other things, that we’re actually one of the least disruptive ad formats. Answers Yahoo!

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SXSW: Mark Zuckerberg Keynote (the edited liveblogged version)

Techipedia: Tamar Weinberg

What about the ad deal you currently have with Microsoft? Google and Microsoft are going after social networks and some people feel aren’t monetizable. In terms of the Microsoft relationship, we want the way people make money to be in line with the way people use the site. Our marketing director has a tech background.

Web 2.0 104