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How to define and share your core brand values effectively

Sprout Social

brands’ values play a key role in their identity and perception, both internally and externally. brands’ values play a key role in their identity and perception, both internally and externally. External communication, marketing and public relations (PR) have been tricky for brands over the last few years. What are brand values?

Brands 129
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Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report

Hootsuite

More than 4 billion people around the world now use social media each month, and an average of nearly 2 million new users are joining them every day. The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms. Essential headlines.

Report 145
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All the Social Ladies: Advice From 18 of the Smartest Women in Marketing

Likeable

They just wrapped up the first half of Season 5, where they spoke to 18 amazing women about everything from parenting in today’s digital world, to brand messaging around social injustices, to leading a team through a rebrand in the middle of a pandemic. Here’s a slightly more detailed rundown of each episode.

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How to Manage a Social Media Crisis and Save Your Job: 9 Tips

Hootsuite

That way, when worse comes to worst, you’ll be well-positioned to turn your brand’s reputation back around. Insensitive or out-of-touch comments , like this poorly received post from Burger King on International Women’s day. Maybe someone documented poor treatment in a real-world setting and shared it online.

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Send Tweet: Insights From the #PixleePros with Andrew Stallings

Pixlee

I got an internship at Sirius XM radio during my senior year while I was balancing a number of other jobs – bartending, coaching women’s high school basketball, some freelance journalism, etc. From there, I jumped around to a few other agencies and realized I had that entrepreneurial itch about three years ago.

Sports 98
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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. That will be our top focus for next year.

Twitter 257
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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

When it comes to lists of leaders in the tech industry, there is usually always one person who notes the lack of women appearing in them. The average number of women included is 34% IF you include three lists that were actually dedicated to women. Who Are These Women. And it’s no surprise they notice.

Blogger 168