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Mapping the Brand’s Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. Your stakeholders are sharing information and having conversations about you. We’re social creatures.

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The New Digital Experience

Twist Image

The thing could be a mobile app, a service, a publishing platform, a place to collaborate with their consumers, a true utility, a dynamic loyalty program, etc. Advertising still does the job it was always meant to do (inform a public). loyalty program. social graph. social media. social media analytics.

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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

But yeah, there’s a fantastic audience for books and the need to have information at their fingertips. But number two, part of the onus of improving your own online experience, your own digital experience, is becoming a very critical curator of those experiences through relationships, through information that you share and consume.

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How To Win at TikTok (According to TikTok)

Hootsuite

The experts within these communities share “complex information boiled down so usefully”. TikTok’s algorithm focuses on a content graph, not a social graph. This wasn’t a paid partnership – it was brand loyalty and advocacy in action. Build that loyalty. It’s a collaborative space that rewards optimism.

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Brain Crack, Innovation, Leadership | Bare Feet Blog

Bare Feet Studios

Instead, use the ubiquitous information and inspiration to find your own voice, have your own daydreams, and execute when you feel the irresistible pull. Twitter had earned that kind of loyalty – and squandered it in the face of new users and more rounds of funding. I’m NOT knocking success. Would I pay for it?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. It is a social media engagement process that includes the idea of finding Influencers in your target markets. link] Amy D.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I asked the CEOs about how this is working in practice.