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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Getting patients to enroll in a clinical trial is one of the biggest challenges that clinical research coordinators face. Reduce overall costs.

Research 194
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How AI insights improve decision making

Sprout Social

AI insights for health and pharma AI provides valuable insights that significantly improve patient care and drug development in the healthcare and pharmaceutical sectors by efficiently structuring complex medical data. This approach can help officials identify similar complaints or praises, and find areas that require immediate attention.

Sentiment 107
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#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social

Talkwalker SM

In our recent report , we’ve looked at how social listening can help pharma brands track side effects, manage a crisis and find influencers. Journalists writing for women’s magazines also turned out to be the biggest influencers during the week the hashtag spread. Will an App Replace The Pill?

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What Went Wrong With the Digital Death Campaign

Social and Logical

I had no idea that on the very same day, it all ended when Stewart Rahr, a pharmaceutical executive handed over $500,000 at the request of the celebs enabling them to jump back on Twitter. Most of what happens in the world of marketing and social media can be explained through the findings of research psychology. Participants donate.

Campaign 170
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How Consumers use Social Media During Purchase

Proactive Report

A new study from Radius Global Market Research (Radius GMR) may be able to shed some light on this question – they asked consumers how they use online and social media as they consider purchases within a number of key product categories. No Social Media Influence. OTC pharmaceuticals. Influencers in Social Media.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap (..)

List 155
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Power To The (e) Patient!

Diva Marketing Blog

Not unlike the grass root movement of the '60's this will also influence change but this time in the world of healthcare. As we've seen with consumer and business brands ePatients are using the Internet for research and social media for peer-to-peer support. There's a new cause being fought in social media communities.