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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

An isolated patient population still will have a wide range of influences that affects the type of information they’ll likely engage with on social platforms. Its online data-sharing platform has proven to be quite efficient at improving patient recruitment for pharmaceutical companies they have partnered with.

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#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social

Talkwalker SM

In our recent report , we’ve looked at how social listening can help pharma brands track side effects, manage a crisis and find influencers. Journalists writing for women’s magazines also turned out to be the biggest influencers during the week the hashtag spread. Will an App Replace The Pill?

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Imagine this one angry, snubbed or ignored customer is an influencer with thousands of loyal followers who have millions of other followers combined. Regeneron Pharmaceuticals. Matter fact, he’ll be here in a minute, baby”. And with one click (less than a minute really) they visit your competitors for some revenge commerce.

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How AI insights improve decision making

Sprout Social

AI insights for health and pharma AI provides valuable insights that significantly improve patient care and drug development in the healthcare and pharmaceutical sectors by efficiently structuring complex medical data. This approach can help officials identify similar complaints or praises, and find areas that require immediate attention.

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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Pharmaceutical brand Tylenol did exactly that when it discovered headaches are a common complaint in members of a sizable niche: knitting. Influencers : Who are the most prominent accounts or authors talking about you? Tylenol Uses Social Listening to Identify a New Audience. And social listening can help you do it.

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How Consumers use Social Media During Purchase

Proactive Report

No Social Media Influence. OTC pharmaceuticals. I can see the home care products and OTC pharmaceuticals. “From our survey results it appears that mothers tend to seek out via social media the opinion of other mothers and are influenced by them fairly often.” Influencers in Social Media.

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What Went Wrong With the Digital Death Campaign

Social and Logical

I had no idea that on the very same day, it all ended when Stewart Rahr, a pharmaceutical executive handed over $500,000 at the request of the celebs enabling them to jump back on Twitter. Twitchange is a charity auction site powered by celebrity influence. A Celebrity Campaign That Illustrates Positive Reinforcement.

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