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The 3 Keys to Social Influence

Convince & Convert

This is an interview I did with Klout for their Klout Stars series , where they ask “influencers&# about their background in social media. I love social because it’s the perfect combination of online marketing and retail politics. How did you get started in social media? Senate, and President.

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Influencer Marketing 101

Koka Sexton

Influencer marketing , (also Influence Marketing ) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Influencers may be potential buyers themselves, or they may be third parties.

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Klout and Peerindex – social network loyalty cards?

The Way of the Web

Like a lot of people, I’m registered on both Klout and Peerindex , which both attempt to track my online influence in slightly different ways to give one overall score which can be compared to others in my areas of interest. Measuring influence or just tracking loyalty? and Flickr.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

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Content Marketing: Dos and Dont’s [Report]

Mindjumpers

In addition, 21 experts and influencers within the fields of content marketing, search engine optimization and social marketing are sharing their thoughts and advices in the new report. Don’t simply go with measuring followers, likes and Klout scores. Report: How Social Marketing Works for Retail Brands [Report].

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Fetching Friday – Resources Mashup & Imagine the World

Kikolani

Klout for Business Aims to Help Brands Reach Social Influencers – At long last, Klout has rolled out its social-scoring service to businesses, allowing companies to better understand who their top influencers are online. Business / Career.

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Fetching Friday – Resources Mashup & How to Generate Good Ideas

Kikolani

Bloggers have an advantage that static and retail websites don’t. 13 Experts Chime In on Klout’s New Algorithm to Determine Social Influence – Does the new Klout scoring algorithm measuring influence score social influence better? The answer is, a lot. Photo of the Week.

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