Influencer Klout Mobile Retail 
Convince & Convert
AUGUST 10, 2010
The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.
Convince & Convert
AUGUST 19, 2012
Big news last week as Klout announced a significant overhaul of its influencer identification platform. The most notable changes are: An increase in ranking factors from approximately 100 to 400, meaning there are vastly more activity and behavior types comprising your Klout score. Nobody has evenly distributed influence.
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Webbiquity SMM
JUNE 14, 2011
. • Online buyers discover information in three ways, which require three different approaches to capitalize on: active search (use SEM), passive search (use content marketing and SEO), and influence (social media). • When evaluating 2D barcode readers (mobile apps), look for support for multiple barcode types as well as autoscan capability.
Techipedia: Tamar Weinberg
JANUARY 5, 2011
Local/Mobile Search. The Ultimate Resource for Successful Small Business Websites (Samir Balwani): This isn’t completely social media marketing focused, but it definitely covers a great deal of detail on how smaller businesses (consulting firms, law firms, realtors, restaurants, retailers, etc.) Local/Mobile Search.
Webbiquity SMM
APRIL 9, 2012
FanTools uses “knowledge gained from across the FanTools network of small businesses to deliver plans” that enable local retailers, restaurants and other types of businesses to use exclusive coupon offers mixed with other content across their social networks to drive engagement and purchases. Reviews of Cool Social Media Tools.
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