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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

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Fetching Friday – Resources Mashup & How to Generate Good Ideas

Kikolani

10 B2B Companies That Create Exceptional Content – Examples of B2B companies that create great content and get inbound marketing right. Bloggers have an advantage that static and retail websites don’t. Perspectives on the new scoring algorithm from 12 social influence experts. Business / Career. Photo of the Week.

Mashup 117
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Trending Sources

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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

. • Online buyers discover information in three ways, which require three different approaches to capitalize on: active search (use SEM), passive search (use content marketing and SEO), and influence (social media). • A common issue for B2B vendors: how do you sell “boring stuff&# online? Don’t be boring! They can be gamed.

B2B 165
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

The Ultimate Resource for Successful Small Business Websites (Samir Balwani): This isn’t completely social media marketing focused, but it definitely covers a great deal of detail on how smaller businesses (consulting firms, law firms, realtors, restaurants, retailers, etc.) and influencers immediately after you’ve met them.

Marketing 279
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38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

FanTools uses “knowledge gained from across the FanTools network of small businesses to deliver plans” that enable local retailers, restaurants and other types of businesses to use exclusive coupon offers mixed with other content across their social networks to drive engagement and purchases. Reviews of Cool Social Media Tools.

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