Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. Inbound Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

JANUARY 2, 2013

Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing. The financial services (75%), insurance (50%) and software (50%) industries are the most advanced when it comes to having separate content marketing strategies for each channel through which they distribute content.

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

JUNE 12, 2013

That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it. The White Paper is in his briefcase. Most direct marketing advertisement methods (paid search, etc.) Photo Credit: Gorilla Suit.

BuzzStream 153

BuzzStream Content Metadata Reddit 153

Webbiquity SMM

NOVEMBER 12, 2013

To optimize not just online visibility but also trust with buyers, vendors need to focus on their industry presence. B2B marketers put email marketing at the top (with 51% saying this is a highly effective tactic) followed by SEO and content marketing (38% each), offline events like trade shows (31%) and paid search/online ads (29%).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

DECEMBER 19, 2017

They also found that effectiveness of content personalization strategy is resoundingly high for those who have adopted it…(content personalization) helps you to supercharge your account-based marketing initiatives and provide personalized experience based on various customer demographics including company name, industry and other data.”

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

FEBRUARY 26, 2019

Spending on posting and tools for social media monitoring and management becomes a smaller part of the budget as firms grow, since larger firms are able to generate more social buzz through their employees, customers, and industry influencers. What Types of Content Companies Will Invest the Most in Over the Next Two Years. as they grow.

Strategy 161

Strategy ROI SEO B2B 161

Webbiquity SMM

NOVEMBER 28, 2011

Paid search ads, however, still outperform both. ” Somewhat surprisingly, just 36% of small businesses said they are doing SEO on their websites, and only 17% are using paid search advertising. ” 6% said they rarely or never click on organic search results (so why are they searching?!).

Statistics 219

Statistics Research Social Media B2B 219