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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

To optimize not just online visibility but also trust with buyers, vendors need to focus on their industry presence. B2B marketers put email marketing at the top (with 51% saying this is a highly effective tactic) followed by SEO and content marketing (38% each), offline events like trade shows (31%) and paid search/online ads (29%).

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Paid search ads, however, still outperform both. Facebook (71%) and Twitter (67%) are close behind…Other channels used by B2B marketers include YouTube (48%), blogging (44%) and online communities (22%).” ” 6% said they rarely or never click on organic search results (so why are they searching?!).