Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., Share this on LinkedIn. Post on Google Buzz.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

MARCH 30, 2012

Facebook / LinkedIn / Google Plus metrics (i.e. These are the journalists, bloggers, analysts (industry or financial) and others who can help amplify your content, spread your story, and lend credibility to your messages. Find relevant groups on Facebook and LinkedIn.

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Share this on LinkedIn. Share this on Technorati.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? Vocus and Cision ) to the obscure ( Butterfly Publisher ). deep vertical industry knowledge, writing, relationship-building) also make them natural link builders for SEO. How can you amplify and extend new releases through social media?

Press Release 194

Press Release Tools Tips Vocus 194

Convince & Convert

JULY 9, 2013

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Chances are that if industry influencers think we’re worth checking out, our target audience will too.

Influencer 160

Influencer Strategy Content Marketing 160

Webbiquity SMM

AUGUST 23, 2010

Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. Share this on LinkedIn. Share this on Technorati. ROI: How to Measure Return on Investment in Social Media by Social Media Today.

ROI 193

ROI Social Media Vocus Metrics 193